"I Feel Nouveau!": with NOUVEAU COLOGNE, 4711 has created a unique scent composition.

4711 represents world-wide success made in Cologne. The brand has achieved cult status in numerous countries not least because of the legendary ‘Echt Kölnisch Wasser’. Now this tradition-rich company has created a new fragrance range which is aimed at modern, younger people: NOUVEAU COLOGNE represents a moment of calm and inspiration during hectic everyday life.

"NOUVEAU COLOGNE is a wonderful new scent – and more. NOUVEAU COLOGNE refreshes the senses and inspires one to find fresh energy – a feel-good scent, so to speak," explains Alexandra Kalle, Fragrance Development Manager at 4711. "The harmoniously fruity freshness paired with the calming effect of the evodia fruit is unusual. Embedded in aromas of blackcurrants, silky peonies, and warm sandalwood, a uniquely sensual scent experience has been created."

Owing to its calming effect, the evodia plant has been prized in Chinese medicine for centuries. The aim of NOUVEAU COLOGNE to create a positive counterpoint to hectic daily life is impressively underscored with the aid of this precious herbal extract. The eau de cologne is also accompanied by a whole range of bodycare products, such as the Body Sorbet Lotion and the refreshing Shower Gel. Both of these are presented in the legendary Molanus bottle design, keeping with the classic style of the 4711 brand. No less a designer than the renowned Peter Schmidt created the series, which freshly interprets the traditional appearance and thus grants NOUVEAU COLOGNE a unique and unmistakeable style.

www.nouveau-cologne.com