Juli 2011
MÄURER & WIRTZ Image Brochure Nominated for Prestigious Communications Award
The latest MÄURER & WIRTZ image brochure has earned the company a nomination for the highly respected Econ Corporate Communications Awards. The award is conferred by Handelsblatt and Econ, two of the leading publishers of German-language business and corporate media in Germany, Austria and Switzerland.
MÄURER & WIRTZ published the image brochure following a strategic reorganization in 2010. The brochure eloquently communicates the company's new structure, its stronger focus on selective activities and its general expertise in all areas of the perfume sector.
The brochure presents all aspects of the company in a large, new, magazine-style format, covering not only the history and current strategy of MÄURER & WIRTZ, but also all it has to offer to customers and business partners alike. The combination of black, as the dominant colour, with clear, graphic design elements lends the brochure an aura of style and quality, while its images evoke sensuality and emotions. What's more, the brochure comes with small-format inserts that offer practical added value by providing at-a-glance information about the company's various divisions and their products.
The winners of the 2011 Econ Corporate Communications Awards will be announced at the presentation ceremony, which will take place in Berlin on 17 November.