New addition to the Prestige segment: MÄURER & WIRTZ gains fashion label windsor. as license partner

MÄURER & WIRTZ, one of the leading manufacturers for fine fragrances and bodycare products with a heritage spanning many decades, is pleased to announce a new license partner for the company’s Prestige segment. On 8 March 2011 the Stolberg-based perfume company signed a license agreement with the fashion label windsor. to create a bespoke new perfume range for the label. The range will initially comprise two fragrances.

Perfume creativity and the successful stewardship, management and development of brands are the foundation of MÄURER & WIRTZ’s success. MÄURER & WIRTZ’s unrivalled creative skills and expertise will flow into the creation of perfumes for the windsor. label. The Stolberg-based perfume company has been entrusted with the design of signature fragrances for the label, from the creation of bespoke fragrances to bottle and packaging design, marketing and sales, and will be working closely with the windsor. creative team and the Hamburg-based product designer Peter Schmidt. The first fragrances for men and women will be launched in mid-2012.

The brands windsor.men and windsor.women stand for exceptional tailoring and modern, timeless design. “There are so many parallels between windsor. and our company”, says Dr. Hermann Wirtz, Managing Partner of MÄURER & WIRTZ. “We are united by a long tradition and an exceptional commitment to quality. This shared vision is the ideal foundation for us to create an authentic fragrance for the label.”

“We already have a highly successful cooperation with MÄURER & WIRTZ for our Strellson brand and based on this collaboration we know that MÄURER & WIRTZ is the ideal partner to transform the essence of the windsor. brand into a line of appealing fragrances and successfully market these offerings”, says Reiner Pichler, CEO of the Holy Fashion Group, whose portfolio includes

windsor. , JOOP!, Strellson and Tommy Hilfiger Tailored.

For Fabian Krone, Managing Director of MÄURER & WIRTZ, the new cooperation with windsor. is corroboration of the effectiveness of the company’s new strategy: “The strategic relaunch we announced at the beginning of 2011 has seen us adapt in an ideal way to the needs of the market and has given us the strength to continue our growth, especially in the Prestige segment. The licence agreement with luxury brand windsor. underscores this new path.” Since January 2011

MÄURER & WIRTZ has been operating in three separate strategic divisions: Beauty, Prestige and 4711. In all three units the company is targeting further growth in the national and international markets as well as the acquisition of new cooperation partners.

About MÄURER & WIRTZ: a company with a tradition reaching back to 1845, a family-owned enterprise managed by the fifth generation – and one of the leading houses for perfume and bodycare. The history of MÄURER & WIRTZ is a success story. The soap business founded by Michael Mäurer and his stepson Andreas Wirtz over 160 years ago has developed into a global player. The company from Stolberg, Germany, is now active in 140 markets and has 400 employees. Specialising in high-quality perfumes and bodycare products, such as the iconic cologne 4711 and Tabac Original, licensed brands like Betty Barclay and s.Oliver and prestigious fragrances like Strellson and Michalsky, the company reported sales of €156 million in 2010 and is one of Germany’s top 5 perfume houses. MÄURER & WIRTZ has been a fully-owned independent subsidiary of the Wirtz Group since 1990.

About windsor.: The premium fashion label, headquartered in Germany and Switzerland, has been successfully combining tradition and modern style for many years. Founded in 1889 as Herrenkleiderfabrik Roos & Kahn, the Bielefeld-based company was renamed windsor. in 1960 by its then managing director Günther Klasing – renowned for his passion for expensive fabrics from Britain. In 1977, the brand’s tailoring expertise was used to create the first windsor. women’s collection alongside its highly successful men’s collection. Today, windsor. unites tradition and quality with style and fashion, and it stands for confidence and ease, for the finest fabrics and outstanding tailoring skill.