In her role as Marketing Director, Nadine Rebentisch coordinates all activities in the area of marketing analysis, targeted product development, and marketing. The Marketing department develops strategies for our brands – the visions about how fragrances could smell, who they should appeal to, what names they will feature, how the packaging design looks, and how the products are presented in advertisements and in stores. Fragrance concepts are born here, and this is also where the right communication strategies are developed. All of this takes place with a view to the latest trends and always according to the needs of consumers. The New Business department also places a special focus on current trends, analyses the market continuously and checks for new opportunities. The entire marketing team applies plenty of creativity, innovation, and strategic vision to influence how the fragrances from Mäurer & Wirtz transport consumers to emotional, personally relevant dream worlds. For all existing and future fragrance lines in the current and future brand portfolio of the company.