Cooperation of industry experts

Partnership between Mäurer & Wirtz and NOBILIS GROUP GmbH

"With our expertise and passion for the world of fragrances, we work day in and day out to inspire consumers with enthusiasm for our creations and to establish our brands on the market with lasting success. Key factors in this include the first class support of our trade partners and the commercial presentation of our fragrances", explains Steffen Seifarth, Managing Director of Mäurer & Wirtz. "We are delighted to have found an excellent partner in the NOBILIS GROUP GmbH. We intend to work with them to drive the success of our prestige brands 4711 Acqua Colonia and Baldessarini Fragrances and ensure the best possible presentation and support at Point of Sale."

Prestige brands ready for the future
Since 2009, Mäurer & Wirtz has marketed its popular own brand Acqua Colonia under the umbrella brand 4711. The Rhineland-based fragrance house went on to acquire the license for the exclusive Baldessarini Fragrances in 2012. Mäurer & Wirtz has a long and successful history of working with distributors in international markets. The NOBILIS GROUP GmbH will take over the distribution in Germany and Austria from 1 July 2018. The partnership with the NOBILIS GROUP GmbH represents a strategic decision to strengthen the prestige brands of Mäurer & Wirtz.

NOBILIS GROUP GmbH – the noble house of beauty
The NOBILIS GROUP GmbH specialises in prestige products, distributes a broad portfolio of brands and is seen within the industry as a driving force in the trade of premium fragrances. "We are hugely appreciative of the trust that Mäurer & Wirtz has placed in us and we are very much looking forward to our future collaboration", says Thomas Schnitzler, Co-founder and Managing Director of the NOBILIS GROUP GmbH on the partnership with Mäurer & Wirtz.