Just like a wildflower that seeks its own way to grow in places that others, and perhaps even itself, would never have imagined possible, the Betty Barclay Wild Flower fragrance inspires from the end of June 2022 its wearers to go their own way with confidence, to stay true to themselves and to surpass their own selves in their everyday lives.

The series of awards for the fragrance brand 4711 never stops: all four fragrance variants of the initial launch of the Acqua Colonia Intense collection received awards from the women's magazine Cosmopolitan in 2020, and now the new Refreshing Lagoons of Laos has received an accolade in the same category "Premium Women's Fragrance".