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Betty Barclay Precious Moments

A fragrance like a diamond – for unforgettable, intense moments

The new fragrance Betty Barclay Precious Moments lets a woman shine brilliantly like a gleaming, multi-facetted diamond. The fragrance inspires its wearer to dream of the moments that will shine eternally in the memory like bright diamonds: exceptional encounters and unique experiences. Of those very special moments in life that are synonymous with perfect personal happiness.

A multifaceted fragrance

Betty Barclay Precious Moments starts with an arresting opening note of light, dew-sprinkled, aqueous leafy accords paired with a fruity blend of blackcurrant and raspberry. The full shining glory is revealed in the heart of the fragrance – with the dynamism of cardamom, a fruity-floral bouquet of peony and the sensuous freshness of freesia. These selected components are rounded off by musk, soft woods and the delicious combination of vanilla and caramel – a final accord that surrounds the wearer like the folds of a shimmering precious dress.

A sparkling presence – the bottle and packaging

The presentation of Betty Barclay Precious Moments is instantly compelling, and the bottle and packaging express a great love of detail. The dainty glass bottle is embellished with a shiny pink bow finished with a shining crystal. The box is a subtle shade of pink; embossed diamond-inspired details give it a distinctive, glamorous look.

Fragrantly sensual: the communication campaign

A comprehensive communication campaign will flank the launch of the new fragrance Betty Barclay Precious Moments in March 2014. The focus is on a sensually feminine key visual and a TV commercial which capture and show the world of Betty Barclay Precious Moments in delicate shades of white and pink. An attractive young woman sits dreaming on a bed. She is wearing “his” white shirt and, with him on her mind, she sprays her hair band with Betty Barclay Precious Moments and sends him fragrant, loving thoughts. The dazzling diamond ring on her finger reflects the joy of the moment – a moment to treasure, encircled in Betty Barclay Precious Moments.  

Special moments every day

Betty Barclay Precious Moments creates beautifully pampering moments every day with a selected range of fragrance and bodycare products. The range includes Eau de Toilette in two sizes, an Eau de Parfum, Deodorant, Shower Cream and Body Lotion.   

ProduktGröße
Eau de Parfum Natural Spray20 ml
Eau de Toilette Natural Spray 20 ml
Eau de Toilette Natural Spray50 ml
Deodorant Natural Spray75 ml
Shower Cream150 ml
Body Lotion150 ml

More information at www.bettybarclay-fragrances.com and on Instagram and Facebook #bettybarclayfragrances

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