A fragrance like a romantic sea of flowers
The success of the fragrance concept Betty Barclay TENDER BLOSSOM has contributed that the well-known and popular brand Betty Barclay Fragrances has the 3rd place in the ranking of market share!*
Betty Barclay is a lifestyle and fashion brand for today’s women – women with a very natural and self-assured sense of femininity and emotional sensuality. This attitude is perfectly conveyed by the Betty Barclay fragrances: in any situation, they allow a woman to underscore the exact facets of her personality she wants to live out at that moment.
Time for romance, time for Betty Barclay TENDER BLOSSOM
Inspired by the most beautiful season of the year, Betty Barclay has created a, deeply romantic fragrance: TENDER BLOSSOM – a scent that captures delicate blossoms, a fragrance just like spring itself. Flowers create fragrant ties between people and they prepare us for a time filled with joy. Flowers are an eternal source of inspiration for fashion, too: they are symbols of purity, tenderness and elegance, but with their lush splendour they can also captivate the senses and spread happiness and delight. Flowers can be used to say what words cannot express. Betty Barclay TENDER BLOSSOM speaks eloquently in the language of scents. The result is a charming composition for the romantic woman who captivates people and makes every single moment blossom with magic.
Betty Barclay TENDER BLOSSOM – the magic of fragrant blossoms
Betty Barclay TENDER BLOSSOM opens with a lively fruity, fresh and gentle note that combines sun-ripened melon, exotic lychee and delicate cyclamen. In the heart note three floral notes blossom, as if freshly picked in a lush garden: elegant peony, subtly delicate magnolia and enchanting freesia. With their very own language, they sensuously embrace the skin. Betty Barclay TENDER BLOSSOM finishes on a secretive, romantic note with a base of musk and sun-drenched woods, such as cedar and sandalwood.
A flacon in a spring gown
Nature was the inspiration for the design of Betty Barclay TENDER BLOSSOM. The heavy, transparent glass bottle lies in a true bed of blossoms: dainty, pastel blooms give the box a sensuously-dreamy look and awaken the joy of spring. Betty Barclay TENDER BLOSSOM – exquisite, with beautiful details and exquisite feminine accents.
*Source: IRI, Umsatz, Bridgemarkt Deutschland, 2014
Fragrantly sensuous: the campaign
The launch of the fragrance Betty Barclay TENDER BLOSSOM in March 2013 was accompanied by a broad advertising campaign. The centrepiece of the campaign is a sensuously-feminine key visual and a TV commercial which capture the world and the fragrance of Betty Barclay TENDER BLOSSOM in light, pastel colours. Delicate blossoms in dainty shades of pink, violet and white float around the wearer, who emotionally gives in to their caress. To match the delicate ribbon on the bottle she wears a pale green chiffon dress that gently wafts around her – just like the floral fragrance.
Flowers for every day: the range
The TENDER BLOSSOM range includes fragrance and skin care products – the perfect choice for a day that is to begin or end on a romantic, sensuous note:
| Product | Size |
|---|---|
| Eau de Parfum Natural Spray | 20 ml |
| Eau de Toilette Natural Spray | 20 ml |
| Eau de Toilette Natural Spray | 50 ml |
| Deo Natural Spray | 75 ml |
| Body Splash | 250 ml |
More information at www.bettybarclay-fragrances.com and on Instagram and Facebook #bettybarclayfragrances
