Mäurer & Wirtz: Brands & Fragrance Worlds

Besides the internationally successful 4711 Original Eau de Cologne, the 4711 segment inspires with new developments.

Fresh, clean fragrance creations and a stylish packaging design with an excellent recyclability rate of 98 percent. From fragrance oil to folding box, the issue of sustainability has been completely rethought in this fragrance concept: The three climate-neutral fragrances pure flower, pure water and pure wood, which are produced in Germany, will be available exclusively in Müller stores and nationally in the Müller online store from the beginning of June 2022.

Following the eternal desire for distant lands and new sensations, we embark on a journey where the coordinates point the way to inspiring locations: Les Destinations – five high-quality unisex fragrances, each of whose enigmatic number combinations opens up a wonderful world of aromas.

A brand that men who know what they want have trusted for generations: a truly masculine charisma.

s.Oliver Fragrances offers a selection of fresh fragrance combinations that exude joie de vivre for him and her.

The right fragrance for every situation: charming fragrance compositions that emphasise a modern woman’s personality.

The premium fragrances by Baldessarini are the symbol of the brand and reflect its unmistakable character.

Mäurer & Wirtz launches a clean fragrance line using "upcycled ingredients"

As one of Europe's leading fragrance manufacturers, Mäurer & Wirtz is taking the next forward-looking step towards e-commerce and is launching its first direct-to-consumer fragrance concept with Justin, the most in-demand fashion influencer.

Fragrances by Otto Kern promise a stylish presence: strong and confident – with sovereign elegance.

"Feel the Freedom" – this is the aspiration of a man on his adventurous road to limitless freedom on the legend that is the nearly 2500 mile long Route 66. ROUTE 66 encapsulates an untamed lifestyle with distinctively masculine fragrances – the attractive fragrance trio marries vibrant fragrance combinations and masculine tastes on an adventurous journey from the beginning of September 2021.

A brand that embodies the freshness and tranquillity of nature: its spicy and original scent makes it so popular.

Tosca is one of the most successful classic women’s fragrances in Germany – it emphasizes femininity and extravagance.

True beauty is everlasting – even after 50 years the fragrance hasn’t lost any elegance.