In December 2021, Mäurer & Wirtz, one of Europe's leading fragrance manufacturers, collaborated with Germany's most sought-after fashion influencer and founder of the label Peso @jstin to release his first fragrance brand Orodion. After the first fragrance sold out within a few hours. Now, the summer counterpart has now been released: Orodion Blanc, a luxurious men's fragrance that bears the signature of the collaboration – superb quality ingredients and an exclusive packaging design. A success from two strong partners, as the second drop on www.orodion.com also sold out within a day.

From Düsseldorf via New York to Paris, from fashion to fragrance promotion
He is popular for his luxurious lifestyle and appreciated for his recommendations. Since 2015, the Düsseldorf influencer has been inspiring his fashion-loving followers daily with new, exceptional styles. In addition to Justin's unique sense of style, the 23-year-old is idolised by his loyal community for his above-average quality standards which prompt the new fashion collections from his streetwear brand “Peso” to sell out within just a few minutes of launch. By selecting a brand name derived from “Oro”, Greek for gold and “Dion”, Dionysus, the Greek god of ecstasy, Justin wanted to demonstrate to his loyal fans that he will not disappoint them in his new venture into the world of fragrances. “I want to make the best of the best; you know that from Peso. I don't do things by halves!” says Justin in his teaser video.

His professional partners, New York perfumer Vincent Schaller and Paris-based Firmenich, a company known for its world-renowned fragrance creations, have used only the very highest quality ingredients when making Orodion – creating a powerful, unique and beguiling fragrance.

“Never having experienced a scent like this before, the fragrance immediately captivated me with its gourmet notes. You soon feel as if you were in a trance and enveloped in a woody-sweet cloud. The combination of vanilla, amber and oud is simply unfathomably harmonious and exquisite. I am very proud of the fragrance we created and how we turned Orodion into reality!”
Justin Fuchs

The Orodion case demonstrates that direct-to-consumer brands are now occupying a place in the fragrance business that has to be taken seriously – and that we're the right player to pave the way for successful brand building and bringing these digital jewels to life.” - Stephan Kemen, CEO of Mäurer & Wirtz

As one of Europe's leading fragrance manufacturers, Mäurer & Wirtz is taking the next forward-looking step towards e-commerce and is launching its first direct-to-consumer fragrance concept with Justin, the most in-demand fashion influencer.