Global House of Perfumes – Full Service
from fragrance idea to distribution strategy
As a long-established company with over 180 years’ experience in the perfume industry, we combine in-depth industry knowledge, creative expertise and the highest quality standards with a strong focus on the market and sales.
We are the partner of choice for companies, brands and retail partners in the fragrance sector. Whether it’s own-brand products, international licensed brands, creator and celebrity co-creations, private label or distribution – we offer bespoke solutions across the entire value chain.
We support projects both holistically and by providing targeted individual services – from the product concept and fragrance development, through design and packaging, to marketing, sales and distribution. Our integrated structures and experienced teams enable efficient and professional implementation for both our own brands and our partners.
Discover the ways we can work together: licensed brands, creator collaborations, private label, distribution and own-brand products.
Proprietary brands
Our own brands are where we let our creativity run wild. This is where we reimagine fragrances, giving ourselves permission to play with perfume. From our home in the Rhineland, we take care of brand strategy, concept development, production and international sales – all under one roof.
Licensed brands
Granting your business partner a licence for one of your own brands is a real mark of trust. Our licensed brands are success stories that show we don’t just look after the interests of our licensers – we exceed their expectations.
Creator Collaborations
Any time a famous face or content creator brings out their own fragrance, under their own name, fan expectations are high. That’s because a perfume is highly personal and says a lot about you as a person. All the more important, then, that the fragrance truly matches the celebrity and satisfies the highest quality requirements.
Private labels
Retailers and business-owners looking to bring a high-quality beauty or fragrance product onto the market using contract filling need a discreet, reliable and creative partner who will keep a low profile. Mäurer & Wirtz is that partner. Using our expertise in private labels, we develop tailored fragrance solutions that align exactly with your target group, positioning, and brand world – all while achieving the highest standards in quality and product safety.
Distribution
In an increasingly competitive market environment, choosing an experienced distribution partner is crucial. With our well-established retail structure and our in-depth understanding of both national and international sales channels, we handle the brand-appropriate distribution of high-quality fragrance and skincare products. As a master distributor, we manage sales across various markets and channels – either directly or via an established network of strong distribution partners. Renowned brands already entrust their distribution to us.
