Distribution
Your fragrance deserves to be seen.
We’ll bring it to market.
In an increasingly competitive market environment, choosing the right distribution partner is crucial. With our in-depth market knowledge, well-established retail structures and a strong international network, we successfully bring high-quality fragrance brands to market.
We take a holistic approach to distribution: together with our partner brands, we develop the brand strategy for our markets. This is based on the brand owner’s global strategy and is specifically tailored to the respective local market conditions. From this, we derive a coordinated sales and marketing strategy – including collaboration with retail partners and target-group-specific communication, both online and offline.
Our aim: the right positioning, the appropriate sales channels and a strong presence amongst the relevant target groups.
More than just distribution
For us, successful distribution means more than just logistics and product placement.
We integrate brand management, sales and marketing, and support our private-label brands with the same strategic and operational expertise as we apply to our own brand portfolio.
Brand management and sales work in close collaboration – from strategic planning through to collaboration with retail partners and operational implementation.
An overview of our services
- Development and adaptation of bespoke brand strategies
- Sales and marketing strategies
- Strategic Category Management
- Listing and placement in retail outlets
- Planning and implementation of promotional campaigns
- Communication tailored to target audiences, both online and offline
- Optimising visibility at the point of sale
- Channel management for high street retail and e-commerce
One brand. Multiple markets. One strong partner.
As a European master distributor, we manage and oversee brands and partner brands across several countries and markets centrally from a single point of contact.
Our regional focus is on the DACH region, Benelux and CEE. Our key markets include, amongst others, Poland, Croatia, the Netherlands and Austria. Depending on the market and our individual strategy, we either handle distribution directly or work with strong local distribution partners. In this way, we combine centralised management with local market expertise. For our partners, this means having a single point of contact and comprehensive management across multiple markets.
Strongly connected. Across countries and markets.
Our international network comprises long-standing trading and distribution partnerships in various European markets.
Through our own sales force and established retail partnerships, we tap into relevant distribution channels – ranging from perfumeries and chemists to food retailers and specialist shops, as well as large retail chains, e-retailers, D2C online shops, flagship stores and teleshopping.
What sets Mäurer & Wirtz apart
We understand brands – because we run them ourselves.
Mäurer & Wirtz is a fragrance manufacturer, brand owner and distribution partner all in one. For over 180 years, we have possessed extensive expertise across the entire value chain – from fragrance development and brand management through to marketing, sales and distribution.
Our own brand portfolio, which spans different price segments, target groups and distribution channels, gives us a deep understanding of the fragrance market’s requirements. We draw specifically on this experience in our collaboration with our distribution brands.
Your brand.
Our expertise.
Several markets.
Do you have an existing fragrance portfolio and are you looking for an experienced partner for brand management, marketing and distribution in Germany, the DACH region, Benelux, CEE or other European markets?
Together, we develop the right strategy for your brand and implement it in line with market conditions – from individual markets right through to cross-border distribution.
With our expertise in branding, marketing and sales, as well as our international network, we create the conditions necessary to successfully establish and further develop your fragrance brand in the market.
Contact
Frequently Asked Questions
Can’t find your question here? No problem – we’ll answer it!
Ask a question
What does a distributor of perfume and fragrance brands do?
A distributor does far more than just handle logistics and sales. At Mäurer & Wirtz, we combine brand management, marketing and sales, and develop strategies tailored to each brand and local market conditions.
Brand management and sales work closely together throughout this process – from strategic planning right through to operational implementation.
What does ‘master distribution’ mean at Mäurer & Wirtz?
As a master distributor, we are able to manage and oversee brands and partner brands centrally from a single source across multiple countries and markets.
Depending on the market, we either handle distribution directly or work with strong local distribution partners. In this way, we combine centralised management with local market expertise.
In welchen Märkten distribuiert Mäurer & Wirtz Duftmarken?
Our regional focus is on the DACH region, Benelux and CEE. Our key markets include, amongst others, Austria, Poland and Croatia.
Through our international network, we are also able to support brands in other European markets, depending on their strategy.
In which markets does Mäurer & Wirtz distribute fragrance brands?
We have experience across a range of sales channels – from perfumeries and chemists to food retailers and specialist shops, as well as large retail chains, e-retailers, D2C online shops, flagship stores and teleshopping.
Which channels are appropriate depends on the positioning, target audience and market potential of the fragrance brand in question.
What sets Mäurer & Wirtz apart from other perfume distributors?
Mäurer & Wirtz combines three perspectives: we are fragrance manufacturers, brand owners and distribution partners. This gives us extensive experience across the entire value chain.
As a European master distributor, we can also apply this expertise across multiple countries and markets – either directly or through our international distribution network.
Which fragrance brands are suitable for a distribution partnership?
A partnership is ideal for both established and growth-oriented fragrance brands with an existing portfolio that are seeking an experienced partner for brand management, marketing and distribution.
Whether for a single market or multiple countries: together, we develop a strategy tailored to the brand and the specific market conditions.
