Private labels
Your brand takes centre stage. Our expertise works behind the scenes.
Anyone wishing to launch a high-quality fragrance or skincare product onto the market needs more than just a contract manufacturer. What is required is a discreet, reliable and creative partner who can turn an idea into a marketable product.
This is exactly where Mäurer & Wirtz comes in. Drawing on our extensive expertise in private label products, we develop bespoke fragrance and skincare products that are precisely tailored to your target audience, positioning and brand identity – whilst meeting the highest standards of quality and product safety.
Your Fragrance Journey
From the initial idea to the finished product
We support our partners throughout the entire development process. Our range of services extends from the initial product concept, through creative fragrance development, to the design of packaging and bottles, as well as production and bottling.
You decide for yourself which services you need. Whether it’s holistic development or targeted support at specific stages of the process – we offer solutions tailored to your requirements.
An overview of our services
- Strategic product and concept development
- Creative fragrance development
- Development of bespoke product formulations
- Design and selection of bottles and packaging
- Production and bottling
- Quality assurance and product safety
What sets Mäurer & Wirtz apart
Discreet in the background. Effective in practice.
For us, private label means: your brand takes centre stage.
We work discreetly behind the scenes to create products that authentically reflect your brand identity. The numerous projects we have carried out under a neutral brand identity for renowned retail partners and live-commerce providers underscore our experience and expertise.
The result is bespoke products that our partners can put their own name on with confidence.
What sets us apart
We know what it takes to turn a product idea into a successful brand – because we’ve been doing it ourselves for decades.
For us, private label is more than just the development and production of a fragrance. As one of Europe’s leading fragrance manufacturers, we develop, produce and market our own brands, and have first-hand knowledge of how brands are built, positioned and made successful in the long term. We bring this expertise in brand management, perfumery, product development, marketing and sales to every private label project. Our aim: not simply to manufacture a product, but to work together to develop a product that performs well in the market and has the potential to become a genuine brand.
Over 180 years of expertise in fragrances
As Germany’s largest fragrance manufacturer, Mäurer & Wirtz is synonymous with many years of experience, extensive expertise and the highest quality standards.
For over 180 years, we have been combining the art of perfumery with innovative spirit and state-of-the-art production. Our expertise ranges from established fragrance classics and trend-led beauty products to sophisticated luxury and niche creations.
Our product references speak for themselves – across a range of categories and price points.
Our Brands. Our Ideas.
Our Commitment.
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Frequently Asked Questions
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Where can I have my own perfume made?
At Mäurer & Wirtz, we develop and manufacture bespoke fragrance products for companies, retailers and brands. As an experienced private label partner, we support you throughout the entire process – from the initial product concept through fragrance development to production and bottling. The finished product is launched on the market under your own brand.
How is a private-label perfume produced?
The development of a private-label perfume begins with your idea, your target audience and your brand positioning. Together, we use these elements to develop a bespoke product concept. Depending on the project, we then support you through the fragrance development, product design, selection of the bottle and packaging, as well as production and bottling.
Can I have a bespoke fragrance developed for my own brand?
Yes. We develop bespoke fragrance solutions tailored to your brand’s identity and positioning. In doing so, we combine creative fragrance expertise with many years’ experience in developing marketable products – from trend-driven beauty products to high-quality luxury and niche fragrances.
What services does a contract manufacturer for perfumes provide?
A professional contract manufacturer can handle various stages of product development and manufacture. At Mäurer & Wirtz, our range of services extends from strategic product and concept development, through creative fragrance development and product formulation, to the design of bottles and packaging, production, filling and quality assurance.
Why choose Mäurer & Wirtz as a private-label partner for perfume?
Mäurer & Wirtz combines over 180 years’ experience in the perfumery industry with extensive market and brand expertise. As well as developing and manufacturing private-label products, we manage our own brands and collaborate with licensors. This means we understand the requirements for successful fragrance products throughout the entire value chain – from the initial idea right through to market launch. As Germany’s largest fragrance manufacturer, we combine long-standing expertise, innovative strength and a high level of manufacturing expertise. For our partners, this means: bespoke solutions, reliable processes and products that bring their brand to life.
