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Béatrice Billot

Global Director Brand & Product

My areas of responsibility and activity include…

My responsibilities include the strategic leadership of our brands and product portfolio, with the ambition not only to develop our brands but to make them truly tangible and desirable for consumers.What drives me is the question: How do we create relevance in an environment that is constantly evolving? I firmly believe that strong brands are built on a clear core. Working together with my team to sharpen that core and continuously strengthen our brands is what motivates me every day.

To me, being involved at the management level of the family-owned company Mäurer & Wirtz means…

Being part of the Executive Management of a family-owned company like Mäurer & Wirtz means combining entrepreneurial responsibility with a long-term perspective.
I particularly value the spirit of collaboration and the trust that empowers us to shape the future rather than simply manage the present. For me, leadership is about setting a clear direction together while enabling people across the organization to bring that vision to life with conviction.

My vision for Mäurer & Wirtz is …

My vision for Mäurer & Wirtz is to unlock the full potential of our brands and ensure they remain relevant, desirable and distinctive for consumers over the long term.
I want to help create a portfolio of clearly positioned, strong brands—less complex, yet even more impactful. What excites me most is the opportunity to build on the rich heritage and cultural strength of our brands, bringing them into the future with fresh energy while driving sustainable growth in both our existing and international markets.

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„I appreciate the corporate culture at Mäurer & Wirtz: one that the company actually lives by rather than it being merely a written document.“

Jacqueline Zahlten, Purchasing Manager

„In Controlling, we help to ensure the financial stability and growth of our company. I am proud to be able to positively influence the future of our team through precise analyses and well-founded decisions.“

Dennis Ibraim, Junior Controller

„The great thing about Mäurer & Wirtz is that you are not just a small mosaic tile in a giant puzzle, but instead you manage a complete set of responsibilities. This makes the work incredibly exciting and varied. Simply because you have so much freedom.“

Yvonne Jussen, Director Human Resources

„In the family-owned company of Mäurer & Wirtz, I have the opportunity to contribute my ideas and can actively help shape my area of responsibility.“

Nadine Knapp, Senior HR Development Manager

„Working with so many different fragrances is not only lovely for the nose, but also great fun.“

Aaron Giese, Chemical Laboratory Technician

„For me, transparency and the sense of togetherness are key features of the Mäurer & Wirtz corporate culture.“

Tobias Peckeruhn, Senior Fertigungsplaner

„What I particularly appreciate about Mäurer & Wirtz as an employer is its tangible commitment to its employees. That's not something to be taken for granted! M&W is diverse and its distinctive welcoming culture enriches my everyday working life because I have consciously embraced it.“

Tobias Recher, Head of Research & Development

„We stick together and get through stressful times together.“

Mirvete Zeqiri, Maschinenführerin

„What I particularly like about my job is the variety and flexibility that it offers me.“

Andreas Mertens, Senior Key Account Manager

„M&W offers space for ideas and initiative – that's what makes the work so exciting. It's not just what you can do that counts here – it's also who you are. That's what makes the work so special for me.“

Miguel Herrera, Bezirksmanager

„For me, sales means building bridges – I have been with the company for over 15 years, and now, in the midst of change, I am looking forward to building these bridges to a new, successful future.“

Andreas Jung – Head of Rossmann D / perfumery & food & field

„It's mostly the people in our company who are a great motivation for my work.“

Julia Dohmen, Senior Product & Project Manager

„Proximity to different upper levels of management is not simply personnel marketing but our everyday life.“

Sebastian Breuer, Senior Category Manager

„To paraphrase Heinrich Böll: In these days of growing environmental awareness, we do not need packaging artists, but rather packaging avoidance artists.“

Christiane Edelhoff, Head of Packaging Development

„At Mäurer & Wirtz, I experience a work culture characterised by cooperation, mutual support and open communication. These values create an environment in which it is possible to actively participate in projects and provide new impetus. Thanks to short decision-making processes, efficient, cross-team cooperation is possible, which advances solutions quickly and purposefully.“

Lea Gindullis, Trade Marketing Manager