Dominik Diehl
Director Customer Experience & Digital
My areas of responsibility and activity include…
the entire design of our customer journeys – from the first encounter with one of our brands through to long-term loyalty. It is important to me that we combine data, creativity, and commercial management in a way that creates genuine added value for consumers and retail partners.
To me, being involved at the management level of the family-owned company Mäurer & Wirtz means…
taking responsibility for an exceptional heritage and working together toward the company’s goals. Our brands have a strong history while also aspiring to remain relevant today and in the future. I see my role as building bridges: between tradition and innovation, between the digital world and brick-and-mortar retail, and between emotion and technology.
My vision for Mäurer & Wirtz is…
to think even more strongly from the customer’s perspective. If we succeed in creating a consistent and inspiring experience at every touchpoint, special “match moments” emerge. These are precisely the moments we need to foster, as they shape customer loyalty and strengthen our brands.
