Samit Sen
Director Brand & Product
My areas of responsibility and activity include…
the development of global brand strategies across our entire portfolio, including brand positioning. I am responsible for the ongoing brand management of our existing series as well as new product developments and facelifts. We act in coordination with license partners and create market and customer-specific concepts. We coordinate all design phases, from market and target group analysis to product and packaging development. As brand management, we are also responsible for the campaign briefings and the creatives that are created as part of campaign shoots. Always with a lot of joy and passion at work! In addition to my professional responsibilities, the further development of my employees is my top priority. Promoting and encouraging cross-departmental cooperation is also a particular concern of mine.
To me, being involved at the management level of the family-owned company Mäurer & Wirtz means…
being a bridge between the organization and the management circle in order to achieve the goals by joining forces!
My vision for Mäurer & Wirtz is…
to lead my employees and our brands into the future with creativity. To establish a mentality with which we think and act as a cross-divisional unit. And to be one of the top 10 companies in the global fragrance industry in 10 years’ time!
