Susanne Freyling-Hein
Director Customer Experience & Digital
My areas of responsibility and activity include…
My area of responsibility includes the holistic design of the customer journey across all relevant touchpoints. My aim is to generate lasting enthusiasm among our target groups and build long-term customer loyalty through creative and optimally coordinated campaigns. In our dynamic market environment, we focus on continuous development, agile learning, the use of innovative technologies and close, team-oriented collaboration.
To me, being involved at the management level of the family-owned company Mäurer & Wirtz means…
Being part of the management team of the family-owned company Mäurer & Wirtz offers me the great opportunity to use a considerable amount of creative freedom for innovative ideas and projects and to drive digitalization forward at a rapid pace. I particularly appreciate being involved in overarching topics and always focusing on the perspective of our consumers.
My vision for Mäurer & Wirtz is…
My vision is to create a strong emotional connection to our brands and products through a seamless and personalized customer experience across all physical and digital touchpoints, thereby enabling sustainable growth. The focus here is on omnichannel excellence, data-driven personalization and technological innovation.
