Mäurer & Wirtz

Responsibility at Mäurer & Wirtz

Our Vision


As a family-run fragrance company, we think and act in terms of generations. Our sustainability strategy is therefore geared towards meeting the current needs of our consumers in such a way that the opportunities of future generations are preserved. For us as one of the largest fragrance manufacturers in Germany, this means making responsible use of the finite resources of our Earth – and also dealing responsibly with the people who work with us. We have already achieved a lot. But we are only just getting started. We work passionately every day to improve ourselves and make our actions, processes and products ever more sustainable.

Our sustainability goals at a glance

#people – Valuing the people that make our company what it is today

We value the people who make up our company and do everything we can to be a reliable employer.

  • Wish Tree
    Annually, we support the Kinder und Frauenhaus in Aachen through our Wish Tree initiative. Just before Christmas, many of our employees fulfill wishes written on lovingly-crafted wish stars from women and children, aiming to provide them with as reconciliatory a Christmas as possible.
  • Mobile Blood Donation
    In collaboration with the Deutschen Roten Kreuz, we organize blood donation drives at our location. The on-site blood donation bus provides everyone with an uncomplicated opportunity to donate blood and do good!
  • Bottle Return Points
    Our sustainability team has developed an excellent solution to tackle the accumulation of empty bottles while supporting a good cause. Bottle return points at various locations on our premises enable the easy disposal of empty bottles and we donate the collected amount to WABe e.V. location Stolberg.
  • Scholarship
    Each scholarship year, as part of the Deutschlandstipendium, we support dedicated and ambitious students. Through a longstanding collaboration with FH Aachen, we actively engage in nurturing and supporting aspiring talents with our scholarships donation.
  • Promoting our corporate culture and values
    As a family company, reliability, diversity and transparency are our life – and these values are evolving more and more each day. Our average length of service of 15 years is a testament to our stability and reliability. We have employees in over 17 nations to ensure we remain diverse.
  • Work-life balance
    With our high degree of flexibility provided by part-time work, working from home, remote working and job sharing along with other options, we create a positive work-life balance and have received several awards in this area. The proportion of women in our company is 71.5 percent and a total of 37 percent of our management personnel are women.
  • Occupational health and safety
    Our occupational health management protects every individual and promotes the health of our employees. Our health centre and our company doctor offer, for example, vision tests, flu vaccinations, preventive examinations and various consulting services.
  • Employee training and talent development
    We support our employees in their individual development through promotion and development programmes. That is why we have also set ourselves the goal of filling positions internally where possible.

#planet – Reliable protection of the environment

The focus is on conserving resources and making our ecological footprint as sustainable as possible
Environmental Awareness

  • Replace exhaustible raw materials
    We save 28 tonnes of petroleum-based plastics annually. We replaced the plastic PET Inserts in our Gift- sets and Perfume -Products with fiberbased corrugated board.
  • Use of renewable fiber materials
    The sources of the carton board in our product boxes are traceable and comes from sustainable, ecological and social managed forests in Europe.  

Conservation of Resources

  • Reduction of material
    We disclaim using additional secondary packaging such as foldingboxes, foils and slipcases. We save about 4,5 tons of material which comes up to 6,2 tons less CO2 emissions.
  • Use of recycled aluminium
    For the cans of Deo Aerosolsprays we use recycled aluminium out of the consumer collection and save 176 tons of CO2.
  • Short Transportation  Distances - Less volume in transportation
    We produce all our core products in Germany. We have a low CO2 footprint in supply to our main clients because the distance between our warehouse and the distribution centers of these clients is between 50 km and 530 km. 95% of our transports are in this distance.

    We construct our new displays foldaway and put more pieces on each pallet. We can transport 70% less Volume of pallets to our clients and this means 50 % less truck loads. The result is less CO2 emissions

#product – Value-based product development

We produce high-quality and safe products with added value.

  • Product quality and consumer safety 
    Our formulations comply with the requirements of the REACH Regulation (Registration, Evaluation, Authorisation and Restriction of Chemicals) and the Cosmetics Regulation (EC) 1223/2009. We have our own quality management department at the production site in order to ensure that our products meet the highest possible standards of quality and safety. Our compliance with this standard is confirmed annually by external, independent audits. We are therefore especially pleased to have received the official GMP certificate..
  • Value-driven product development 
    We already have many vegan fragrances in our range and plan to offer 100 percent vegan fragrances in the future. We care deeply about the wellbeing of everyone along the entire supply chain. That is why we have developed a code of conduct for suppliers and business partners, which includes, among other things, observance of human rights, occupational health and safety and ensuring fair working conditions.
  • Made in Germany 
    The production sites of our entire core range are all in Germany. Our fragrances and products are produced there in accordance with the highest 'Made in Germany' production and quality standards.
  • Transparency on raw materials
    Everyone should have the right to know what's in their favourite product. That is why we list all ingredients on the packaging in order of their concentration according to the Cosmetics Regulation. The names of the individual ingredients are based on the INCI (International Nomenclature for Cosmetic Ingredients) and are uniform throughout the EU.

Our achievements in numbers


<p>tons of petroleum-based plastics we save annually</p>


<p>nations we employ at Mäurer &amp; Wirtz</p>


<p>percent of our deliveries to our major customers go via a short delivery route</p>


<p>percent of the workforce in our company is made up of women</p>