Mäurer & Wirtz Führungskreis

Mäurer & Wirtz – Our Company Leadership

Mäurer & Wirtz: The House of Perfumes

Perfume development, brand design and maintenance: with passion and expertise we are committed to our fragrances.

Inspiration meets market strength, dependability meets creativity, and experience meets zeitgeist: this combination is Mäurer & Wirtz’s recipe for success. Our perfume company is a modern, international provider of fine perfumes and body care products. For decades we have consistently concentrated on what we do best: successfully creating fragrances as well as creating and maintaining brands.

Dr. Hermann Wirtz Geschäftsführender Gesellschafter
Dr. Hermann Wirtz, Geschäftsführender Gesellschafter

“We are able to cultivate new markets. For this, you must recognise their potential and use it. Both the company and the brand must be able to adapt.
We know how to do this successfully.”

Dr. Hermann Wirtz, Managing Partner

Perfume diversity is one of our company’s specialties: classics that have delighted for generations are part of our product portfolio, just as modern fashion and trendy fragrances or prestigious concepts for the selective segment. The maintenance of our own brands and their expansion are as much a part of our corporate strategy as the creation and development of licensed products.