Mäurer & Wirtz Führungskreis

Mäurer & Wirtz – Our Company Leadership

Executive Management

With tradition and strong company leadership into the future

Dr. Hermann Wirtz and Steffen Seifarth manage the company jointly.

As Managing Partner, Dr. Hermann Wirtz continues to drive the success of the family business of Mäurer & Wirtz. The Rhineland-based company is owner-managed by the fifth generation of the family.

Steffen Seifarth has been Chief Executive Officer of Mäurer & Wirtz since September 2017. Before that he held various strategic marketing roles and was CEO of an international perfume and cosmetics corporation.

Steffen Seifarth, Chief Executive Officer of Mäurer & Wirtz

Our Company Leadership

As a strong partner in the world of fragrances, we are completely dedicated to our brands

Our company leadership and departments are passionately devoted to our brands and together create harmonious overall concepts for each of our fragrances. Learn about our company leadership and departments here. 

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Marketing & New Business

The Marketing department develops strategies for our brands – the visions about how fragrances could smell, who they should appeal to, what names they will feature, how the packaging design looks, and how the products are presented in advertisements and in stores. Fragrance concepts are born here, and this is also where the right communication strategies are developed. All of this takes place with a view to the latest trends and always according to the needs of consumers. The New Business department also places a special focus on current trends, analyses the market continuously and checks for new opportunities. The entire marketing team applies plenty of creativity, innovation, and strategic vision to influence how the fragrances from Mäurer & Wirtz transport consumers to emotional, personally relevant dream worlds. For all existing and future fragrance lines in the current and future brand portfolio of the company.


The sales department is responsible for the distribution in Germany, Austria and international key accounts in various countries in Eastern Europe.In addition to Sales Management, the Sales department is divided into further sub-departments including Key Account Management, External Sales, Category Management, and Training. Key Account Management forms the interface between trade partners and acts as a trustworthy bridge between all shared business interests. As well as realising clearly defined results and distribution goals, the main focus is on the development and implementation of customer-specific strategies and marketing concepts. The External Sales staff act as competent contact partners for our trade partners on-site and support them on all issues to do with selling our products. The Category Management department works closely together with retailers as an objective partner. Its specific aim is to serve the purchasing requirements of fragrance buyers in store as well as possible. With the help of individually developed training concepts, the Training department provides extensive product and sales knowledge to retailers and employees in order to provide optimal and specific advice and assistance to those who use the fragrances to make their daily lives more pleasant.

International Sales

Whether this means Europe, the Middle East, Africa, America, or Asia: The international heads, who know a great deal about the countries that they support, work in Area Management to ensure that we enjoy mutual success with our brands together with our partners worldwide. To that end, the sales representatives are in daily contact with distributors and key accounts and make regular site visits. This allows them to analyse the market precisely and gain a deeper understanding of the needs and requirements of the respective country. Our goals are the introduction and expansion of the presence of the brands, and a consistent, continuous improvement of market processes. Fragrances produced in Stolberg, Germany, available in stores around the world: That's Mäurer & Wirtz.

Supply Chain Management & Controlling

The Controlling department organises the planning, coordination, and monitoring tasks of the company. This enables it to supply the management team and individual departments with the tools and information they require, and to introduce any necessary adjustments. Projects for the optimisation of internal systems and processes are also coordinated by this department. The Supply Chain Management department controls production according to customer needs, including the necessary supply of raw materials and packaging. It also coordinates customer deliveries via our logistics partner. Ensuring punctual delivery to our customers is a special concern – since we place high standards not only on reaching our own goals, but those of our partners as well.

Procurement & Packaging Development

The team of the department Procurement & Packaging Development is responsible for the strategic and operative procurement of all goods and external services. At the same time, this department is responsible for the design and technical implementation of all packaging and printed images. Supplier management, international markets, cost analysis – and always with a focus on key issues: Increasing efficiency, reducing risks, ensuring quality, and introducing innovative technologies and packaging concepts to the company. And last, but not least: Continuing to develop professional, partner-oriented cooperation with our suppliers to ensure optimal long-term value creation and profit contributions.

Operations & Production

This department breathes life into product ideas, and fragrances become a complete work of art here when the perfume and its flask form a harmonious whole. In addition to pre-production, filling, and the constant optimisation of technical processes, continuous quality control – from development to production and delivery – is one of the main tasks of this department. The passionate coordination of these processes ensures the reliability of production targets and a consistent level of productivity of more than 95 percent. Ultimately, our passionate quality standards are the cornerstone of our work.

Human Resources

The most important resource for a company are its employees. The department Human Resources develops and implements the personnel strategy for Mäurer & Wirtz. In addition this team coordinates the entire operative staffing process. Recruiting new employees and training existing staff are the main focus of this department, helping us ensure that our employees are well qualified and motivated. Value-adding, values-based personnel work is always a key factor in the strategic activities devised and implemented by the Human Resources Department.