24. June 2024

FILA NEWS 2024: F‑Identity Uomo & Donna

FILA LOGO AS GLOBAL ICON

Originally specialised in the production of underwear, FILA went into the production of sportswear in the 1970s. Over the past half-century, FILA has created iconic moments and supported extraordinary personalities in their sporting challenges, including five-time Wimbledon champion Björn Borg and mountaineering legend Reinhold Messner. Today, FILA is represented by international style icon Hailey Bieber and American-German model Leni Klum as brand ambassadors in international campaigns. The FILA logo is known worldwide and stands for authenticity and uniqueness wherever you encounter it. The stringent use of the logo combines the innovative design with the FILA name and brand – FILA LOGO AS BRAND IDENTITY.

“F-Identity Uomo” – FOUGÈRE, FRUITY, WOODY CITRUSY

The F-Identity Uomo Eau de Toilette is a fragrance for men who embody self-confidence, dynamism and modern elegance. Inspired by FILA’s iconic identity, this fragrance captures the essence of those who master the demands of everyday life with style and determination. Perfect for energetic endeavors and sophisticated moments, it is more than just a fragrance – it is a statement of character. With FILA, every moment counts and leaves a lasting impression.

Top note Lavender, green apple, grapefruit
Heart note Aquatic notes, pineapple, geranium
Base note Tonka bean, patchouli, cedar wood

„F-Identity Donna“ – FLORAL, ORIENTAL, FRUITY, SPICY

FILA F-Identity Donna Eau de Toilette is a fragrance for the woman who embodies elegance and sensuality with a modern twist. Inspired by FILA’s unmistakable identity, this fragrance reflects the strength and grace of a woman who knows how to impress with confidence and charm. Perfect for any occasion, it’s more than just a fragrance – it’s a celebration of the dynamic spirit that defines her unique presence. With FILA F-Identity, you can enjoy every moment with style and allure.