J’ELISA STRAWBERRY GELATO KISS

the new trend perfume by Joline Elisa

Mäurer & Wirtz and Joline Elisa systematically extend their successful collaboration after the launch of their first signature fragrance. With over two million TikTok followers, almost 700,000 fans on Instagram and a strong YouTube community, Joline Elisa is one of the most influential digital creators of her generation, shaping trends far beyond social media. While Joline’s first fragrance, CREAMY VANILLA CARAMEL, captured the warm golden hour vibe in 2025, the new fragrance interprets a more playful, fruity side of the current zeitgeist. J’ELISA STRAWBERRY GELATO KISS is a modern gourmand composition inspired by the globally acclaimed strawberry trend. Combining sweet strawberries, creamy vanilla and airy marshmallow accords, the new floriental gourmand-style eau de parfum is a modern neo-gourmand fragrance full of warmth, playful sensuality and self-confidence, and will be available exclusively from Douglas and the Douglas online shop from mid-August 2026.

Strawberry sweetness – the fragrance trend in 2026

Pinterest already counts “Strawberry Sweetness” among the most important trends of the coming season. Whether beauty, fashion, food or interior – the strawberry has long been more than just a fruit. It represents a new lifestyle feeling: playful, feminine, emotional, modern and self-confident – all at the same time. Strawberry perfumes are also gaining enormously in importance in the fragrance world. More than 75 million views have already been achieved on TikTok using the hashtag #strawberryperfume. At the same time, the trend around what are called Gourmand 2.0 fragrances continues to grow: familiar, enjoyable fragrance notes are interpreted in a more modern way – more creamy, emotional and of an even higher quality. This is exactly where J’ELISA STRAWBERRY GELATO KISS is positioned: a fragrance that combines strawberry aesthetics, cosy glamour and modern gourmand elements in an emotional fragrance world.

J’ELISA STRAWBERRY GELATO KISS – a sweet daydream brimming with Strawberry Glow

The air smells of summer – of effortlessness, warmth and that special feeling of light-heartedness. The modern gourmand composition combines fruity freshness with sensual nuances to create a fragrance full of nostalgia and feminine energy. A delicate floral elegance of lily of the valley and Turkish rose unfolds in the heart note. Creamy vanilla, airy whipped cream and soft coconut merge in the base note to create a modern gourmand signature full of security and sensuality. Perfect for all those who love sweet, trend-conscious fragrances and don’t want to miss out on elegance and modern depth.

• Top note: Strawberry marshmallow  
• Heart note: Lily of the valley, Turkish rose
• Base note: Vanilla extract, whipped cream, coconut

The design – strawberry aesthetics meets modern elegance

The faceted flacon with a gentle diamond look-and-feel interprets the strawberry aesthetic in a way that is both modern and chic. Transparent pink glass meets bold red lettering and gold details. The translucent cap harmoniously captures the colour world of the flacon and adds extra lightness to the design. The signature of Joline Elisa runs through the entire creative process once again, giving the fragrance a personal, emotional identity: a small heart floats above the name J’ELISA, another replaces the apostrophe in the brand name – loving design elements that pick up on its unmistakable design signature and underline the emotional brand world. The message on the back of the flacon also reflects this mood: Made with ♥ love at first smell. The combination of soft pink and intense strawberry red blends tenderness with energy, nostalgia with modern self-confidence – making STRAWBERRY GELATO KISS the perfect fragrance for a new generation of gourmand lovers. The result is a signature fragrance that authentically fuses social media aesthetics, emotionality and modern fragrance trends.

Behind the fragrance: Joline Elisa on her new STRAWBERRY GELATO KISS fragrance

• What images, feelings or memories does the fragrance evoke in you – and how would you describe it to someone who has never experienced it?
  
  STRAWBERRY GELATO KISS reminds me overwhelmingly of a warm summer evening – of this feeling of lightness, sweetness and a very special relaxed mood. The fragrance unfolds an intense, creamy strawberry note without being too heavy or intrusive. For me, it’s the perfect gourmand fragrance with a beautiful, buttery, almost dessert-like feel – like a strawberry gelato or a sweet strawberry cream. It leaves a simultaneous impression of softness and familiarity while unfolding a special presence – so you remember it for a long time.

• Why did you choose STRAWBERRY GELATO KISS for a strawberry note, and why does your second fragrance remain in the gourmand direction?
  
  I deliberately opted for a strawberry note in STRAWBERRY GELATO KISS, as early in the year it was evident that strawberry was becoming a major trend both in the fragrance sector and in the world of colour. Strawberry has also been my absolute favourite fruit for years, and I find that there are still few truly compelling strawberry fragrances on the market. I love gourmand fragrances above all for their intensity, their longevity and for the fact that they can be worn at any time of the year and on any occasion. That’s why it quickly became clear to me that my second fragrance should also continue in this direction.

• On what occasions or in what mood would you wear or recommend the fragrance?
  
  You should always feel comfortable with your fragrance, and you do not necessarily have to choose it for a specific occasion. Nevertheless, STRAWBERRY GELATO KISS is both a perfect everyday fragrance, while also being suitable for going out in the evening. Then it unfolds its full effect if you want to wear something more intense. For me, the fragrance cannot be clearly assigned to a fixed category, as it can be worn in any situation. I also find it particularly attractive in combination with my first fragrance CREAMY VANILLA CARAMEL – the two can be perfectly layered, making the fragrance even more creamy and intense.

STRAWBERRY GELATO KISS Eau de Parfum:

The Drop J’ELISA STRAWBERRY GELATO KISS will be available exclusively from Douglas and the Douglas online shop from mid-August 2026.