Mäurer & Wirtz is strategically realigning its management board and undertaking structural changes to continue its growth trajectory. Matthias Kohl will take on the role of Director of Global Distribution & New Business on 1 November 2025. In this role, he will be responsible for internationalization and the expansion of new business areas. Drawing on his expertise, he will also help drive the expansion of the prestige business segment. The second new executive, Rebecca Kaptur, has been internally promoted to new Director of General Operations, effective as of 1 April 2026. In their new roles as members of the Management Board, both executives will report directly to Stephan Kemen, Chief Executive Officer of Mäurer & Wirtz.
Focus on future markets and calculated processes
“The fragrance industry is evolving – and us along with it in preparation for the future. By filling these two key positions, we have ensured that our corporate goals will be consistently pursued. Matthias Kohl is the ideal candidate to drive forward the expansion of growth areas in sales. Especially in terms of the prestige segment, Mäurer & Wirtz envisages an ambitious plan for the coming year, which will be reflected in our portfolio and underscored by these new appointments. By promoting Rebecca Kaptur to the position of Director of General Operations, we are sending a strong signal in support of Germany as production location, and also promoting from within our ranks,” explains Stephan Kemen, CEO of Mäurer & Wirtz.
Experienced leaders for key areas
Mäurer & Wirtz is pursuing a holistic approach with these new additions to the Management Board. This approach means utilising market opportunities, securing operational excellence and safeguarding the company’s competitive edge in the long term.
Matthias Kohl brings extensive experience to his new role from his former positions as Managing Director at Dyson Switzerland as well as previous executive roles at LVMH, Coty, Reckitt and Lidl. Backed by his cross-segmental expertise in the distribution of consumer goods, his experience in the fragrance industry, especially in the luxury sector, and his intercultural skills, he will forge ahead with the further expansion of the international core markets and open up new business areas in his role at Mäurer & Wirtz. In his new role, he will be stepping into the shoes of Marc Schütz, who went into early retirement on 30 June 2025.
Rebecca Kaptur, future Director of General Operations, has worked at Mäurer & Wirtz for 17 years and has gained many years of experience in managing national and international fragrance projects, from the initial concept to the finished product on the shelf. In recent years, she has made a major contribution to the successful expansion of the private label business; impressively demonstrating her strategic competence in the process. In her new role, she will be responsible for the production areas of Pre-Production, Filling Department and Technical Department as well as Supply Chain Management, Research & Development and Operational Product Management. With this broad scope of responsibility, she will play a vital role in increasing the efficiency, innovative capacity and future viability of the company. Erhard Loths, current Director of General Operations at Mäurer & Wirtz, will be retiring next year and will closely supervise his successor until then.
