Floral gifts in a tribute to perfume classics

Flowers. A symbol of appreciation worth more than a thousand words. The 4711 brand, known for its iconic Eau de Cologne, is sure to win over all flower and fragrance lovers with its Floral Collection. A perfect gift for all fans of the Original Eau de Cologne, the floral colognes are also ideal gifts for loved ones on Mother's Day and Easter. Say it with flowers again in 2023: The 4711 Floral Collection, including the existing creations Rose and Magnolia, now features an additional fragrance. Available from the end of February, Lily of the Valley will complement the Floral Collection with its delicate elegance and irresistible creamy gentleness. Inspired by royals and noble wedding guests who have already adopted lily of the valley as a stylish flower of the moment. 

The harbinger of spring
Lily of the valley blooms once spring is in full swing. Nature enchants with delicate blossom, the air is fresh and the sunshine brings some welcome warmth. The beautiful weather draws everyone outside! Delicate lily of the valley is one of the most popular and well-known springtime flowers that captures the special atmosphere of the season and conjures up a smile on everyone's face. With its many small flowers and pure white colour, lily of the valley symbolizes happiness, joy and purity. As the delicate flowers grow anew, becoming more numerous each year, they are also often regarded as a symbol of rebirth and new beginnings. Citric in the beginning, floral in the heart, woody in the base note while simultaneously fresh and floral, this fragrance with 10% fragrance oil content exudes light flower chords. An elegant harmony of refreshing transparency and enveloping texture. A fragrance that unfolds smoothly on the skin like a soft veil. 

• Top notes: Pear, bergamot, redcurrant
• Heart notes: Lily of the valley, freesia, aquatic accord
• Base notes: Musk, sandalwood, cedar

Pure – sweet – delicate

“At the outset, this light, floral scent features notes that alternate between sweet, delicately green and citrusy. To suitably counter this fresh start, I created an elegant flower bouquet of lily of the valley, rose and freesia together with a hint of aquatic nuances.
For more texture and lasting fragrance, the composition concludes with white musk, creamy sandalwood and pure cedar wood.”

Lucas Sieuzac – perfumer for the 4711 Floral Collection Lily of the Valley

The design – a luminous highlight
With its pastel shades, the 4711 Floral Collection is reminiscent of an elegant bouquet of flowers. The fragrances come in the traditional yet distinctive Molanus bottle of 4711 Original Eau de Cologne and the design of the box is also inspired by the presentation of its classic forebear. However, just like the fragrances, the outer packaging also features a touch of modernity and new accents in a light pink, bolder dusty pink and delicate green. In this way, the colours have been adapted to the three different floral worlds of the new compositions. A truly eye-catching look, as 4711 Original Eau de Cologne has always been renowned around the world for its Bremen Blue label. The innovative colour scheme of the 4711 Floral Collection Lily of the Valley in soft, spring-like green is a harmonious addition to the existing range and seamlessly matches the floral-green olfactory classification. Combined with the traditional golden lettering and the well-known ornamentation, the colour scheme is an elegant highlight in every bathroom. 

Complementing the floral fragrance collection
Each of the fragrances of the 4711 Floral Collection is dedicated to one particular flower and its unique notes. All variants are inspired by the freshness of 4711 Original Eau de Cologne while being surprisingly feminine and mellow. In this sense, along with the latest addition 4711 Floral Collection Lily of the Valley, the fragrances of the series released to date have proved a hit with their floral-fresh fragrance profile:

La vie en rose: 4711 Floral Collection Rose
A symbol of femininity and love: the rose. Its delicately fruity aroma characterises the heart note of the fragrance, where it is surrounded by freesia and alpine violets. A vibrant, fresh start of mandarin, green tea and bergamot introduces the light, floral composition. At the heart of the bouquet, the delicate, fruity aroma of the rose is transparently enveloped by a touch of freesia and cyclamen. Nestling between soft musk and sandalwood, the fragrance leaves a delicate, gentle aura. The 4711 Floral Collection Rose variant won the fragrance star in the “Women's Lifestyle” category in 2020. 

The aura of elegance: 4711 Floral Collection Magnolia
Magnolia is a flower of stylish charm, feminine elegance and seductive beauty, but also a symbol of true love, grace and purity. This Magnolia fragrance variant from the 4711 Floral Collection opens with wonderfully fresh shades of mandarin, orange and aromatic pink pepper. Elegant white flowers such as freesia and jasmine entwine with the magnolia in the heart note, while the base of soft cashmeran and warm sandalwood ensures a long-lasting fragrance experience.

The floral fragrance range at a glance
The new fragrance variant Lily of the Valley will be available in stores as an Eau de Cologne Natural Spray from the end of February 2023. Rose and Magnolia fragrances are also still available.

More information is available at www.4711.com, on Facebook at www.facebook.com/houseof4711 and on Instagram at www.instagram.com/4711. #4711 #floralcollection