Mäurer & Wirtz claimed the first award of the ceremony in the Lifestyle Women category: The 4711 Remix Cologne (Orange) fragrance was voted the best women's fragrance in the lifestyle segment by the prestigious jury of journalists and industry representatives.
This award underlines the fact that the 4711 brand captures the spirit of the age with its subline Remix Cologne, and continues to set standards in the Eaux de Cologne segment with its innovative concept after 227 years of brand history.
Managing Director Steffen Seifarth personally accepted the award at the fabulous gala event. The award was then celebrated at the after-show party, attended by trade partners, media and industry representatives along with VIP guests.
During the subsequent Duftstars weekend, Mäurer & Wirtz showcased its brand worlds Sophia Thiel, s.Oliver and 4711 on the Königsallee in Düsseldorf as part of the Journée du Parfum. The fragrance house thrilled guests at Müller, dm and Rossmann with a meet & greet event featuring Sophia Thiel, who was nominated for the Audience Award, and with free shaves given by professional barbers in the Tabac Barber Truck.