Mäurer & Wirtz


Baldessarini Fragrances sponsors DTM team R-Motorsport/Aston Martin

18 fast-paced races full of adrenaline and pure action: The DTM 2019 series has begun, with exciting new participants. Team R Motorsport has entered the series for the first time with Aston Martin Vantage DTM cars, sponsored by the fragrance brand Baldessarini Fragrances. In the world of fragrances, the premium brand Baldessarini Fragrances has established itself with the claim 'separates the men from the boys' and is known for its masculine, exclusive compositions. As a luxury brand and symbol of British elegance in the automotive sector, Aston Martin fits perfectly with its sponsoring partner Baldessarini Fragrances.

Two brands with character
R-Motorsport has been using four Aston Martin Vantage DTM cars since the start of the season in early May 2019. 2010 champion Paul Di Resta features the Baldessarini Fragrances logo and claim prominently on his vehicle, as well as a picture of the first launch of the men's fragrance brand. This legendary fragrance by Baldessarini has become a modern classic of selective perfumery and continues to impress with its elegant fragrance composition, which bears the signature of the licensor Werner Baldessarini.

Premium fragrances for the highest standards
The Baldessarini Fragrances portfolio currently includes eight men's fragrances that consistently bring the brand and the claim 'separates the men from the boys' to life. The perfumes of this fragrance brand, founded in 2002, are distinguished by their discreet and long-lasting effect with high-quality fragrances that underline individual character traits without dominating. The fragrance license is held by the Rhineland-based fragrance manufacturer Mäurer & Wirtz, who creates the compositions in close coordination with licensor Werner Baldessarini.

Exclusive partnership
Mäurer & Wirtz is active in over 100 markets with ten fragrance brands and is one of the top three fragrance manufacturers in Germany with sales of around €200 million. Steffen Seifarth, Managing Director of Mäurer & Wirtz, comments on the partnership between Baldessarini Fragrances and R-Motorsport/ Aston Martin:"We are delighted to be cooperating with R-Motorsport as a partner in the DTM with Paul Di Resta's Aston Martin Vantage DTM vehicle. Baldessarini Fragrances stands for men's fragrances that combine powerful masculinity with stylish elegance. That's why the fragrance brand, like its claim 'separates the men from boys', fits perfectly with the renowned DTM race series and the Aston Martin brand."

Motorsport Experience
R-Motorsport, based in Niederwil, Switzerland, is the racing brand of AF Racing AG, owned by Dr. Florian Kamelger and Dr. Andreas Baenziger. R-Motorsport is the exclusive licensee of Aston Martin for the DTM series. Team R-Motorsport, led by Dr. Florian Kamelger, has formed a joint venture with HWA under the name Vynamic GmbH for the DTM project. Vynamic GmbH is responsible for the construction and use of the Aston Martin Vantage DTM car. Dr. Florian Kamelger, Team Principal R-Motorsport: "We welcome our new sponsor partner, the fragrance manufacturer Mäurer & Wirtz with the Baldessarini Fragrances brand, to the DTM. With Baldessarini Fragrances, we have gained a partner with a distinctive brand personality – forming a perfect fit of our two brands that both stand out in their respective luxury segments."