Awards

The floriental winners of the 2021 Dutch Beauty Awards

The floriental winners of the 2021 Dutch Beauty Awards

Once again, Mäurer & Wirtz picked up two awards at this year's Dutch Beauty Award, and was even able to impress the expert jury twice in the "Most popular women's fragrances" category. After having won the 2020 Dutch Beauty Award, this year the 4711 Floral Collection was again able to take an impressive second place with the Magnolia fragrance, while Betty Barclay Oriental Bloom delighted the jury who awarded them a successful third place in the same category.

The Dutch Beauty Award is the most coveted beauty award in the Netherlands and is organised every year by experts from the Dutch Beauty Association. For the 36th time, the renowned press award for the best new cosmetic products was presented on 31 May 2021. Although the prestigious award ceremony could not take place as part of a major event for the second time due to the current circumstances and was broadcast via a live stream, it also celebrated a digital success this year: The nominated products were judged by the expert jury across 25 beauty categories according to content, appearance and innovation.

2. place: 4711 Original Eau de Cologne Floral Collection Magnolia

After the 4711 brand was awarded first place last year for the floral freshness of the 4711 Floral Collection in the category "Most popular women's fragrances", the House of 4711 was again able to impress this year with its olfactory diversity and seamlessly continue to win with the second place for the 4711 Floral Collection Magnolia.

As a flower of stylish grace, feminine elegance and seductive beauty, but also as a symbol of true love, the magnolia enriches the Floral Collection with its fascinating, creamy scent, combined with delicately fresh citrus nuances.

This is what the expert jury said:
"The silver in the category 'Popular women's fragrances' goes to a flower that often stands for grace and seductive beauty, but this time is less romantic due to the special combination with citrus notes. After the two floral freshness flavours of Rose and Jasmine, Magnolia is now at the centrepiece of the latest addition to the Floral Collection by 4711. In this long-lasting Eau de Cologne, the expressiveness of the magnolia comes into its own."
Experts of Beauty Jury 2021

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3. place: Betty Barclay Oriental Bloom

With the lively freshness of an oasis and the blossoming bouquet of oriental notes, Betty Barclay Oriental Bloom has managed to transport not only the long-standing regulars to the enchanting streets of Marrakech with its magical squares, myriad colours, mosaic walls and oriental smells, but also the expert jury of the “Experts of Beauty” association. Betty Barclay Oriental Bloom is the olfactory call of the Orient to a far eastern haven, a romantic place to breathe freely, surrounded by the mysterious, captivating beauty of oriental art. A place perfectly suited to move the soul of its sensual wearer to dream.

This floriental fragrance – a hybrid of floral and oriental notes – combines the sweetness and freshness of floral essences with the opulence of warm, spicy aromas, creating a playful, romantic composition that is expressive but not intrusive. A seductive fragrance that captures a place of timeless elegance in the heart of a vibrant city.

This is what the expert jury said:
"Third place is awarded to a fragrance that is as complex as it is successful. It's an oriental flower explosion that emerges as hot and spicy. Bottled in an enchanting flacon at an affordable retail price, with Oriental Bloom, Betty Barclay, as a ready-to-wear brand, raises itself to a whole new olfactory level."
Experts of Beauty Jury 2021