In December 2021, Mäurer & Wirtz, one of Europe's leading fragrance manufacturers, collaborated with Germany's most sought-after fashion influencer and founder of the label Peso @jstin to release his first fragrance brand Orodion. After the first fragrance sold out within a few hours. Now, the summer counterpart has now been released: Orodion Blanc, a luxurious men's fragrance that bears the signature of the collaboration – superb quality ingredients and an exclusive packaging design. A success from two strong partners, as the second drop on www.orodion.com also sold out within a day.
The flexibility of a local player, the expertise of a global player
Decades of experience meet pioneering visions, market strength meets flexible processes, a perfumier's superlative standards meet creative design ingenuity: this combination is the recipe for success at Mäurer & Wirtz. The unique selling point of the fragrance house, from conception, fragrance development and product design to production, marketing and international distribution, is that it combines uncompromising quality standards with short decision-making paths under their corporate roof at Stolberg in Germany's Rhineland. With its proximity to influencers in the digital fragrance industry, the family-owned company is setting new standards for global growth. The mission of Stephan Kemen, CEO of Mäurer & Wirtz, is to position the value-oriented traditional company (now managed by the fifth generation of the founding family) as a best partner for the establishment of D2C fragrance brands.
The Orodion case demonstrates that direct-to-consumer brands are now occupying a place in the fragrance business that has to be taken seriously – and that we're the right player to pave the way for successful brand building and bringing these digital jewels to life.”
- Stephan Kemen, CEO of Mäurer & Wirtz.
The best quality, from flacon to fragrance
In a professional collaboration, the in-house perfume development area of Mäurer & Wirtz and Firmenich's Paris-based perfumière Amandine Clerc Marie used only the very highest-quality ingredients in the creation of Orodion Blanc – and created a powerfully captivating masculine fragrance which is absolutely unique in its composition and the overall olfactory impression. Orodion Blanc opens with the liqueur-like facet of an aromatic plum. The scent of leather, embodied by mysterious amber, is soft and elegant, wrapped in creamy sandalwood for ultimate seduction. Oud enhances the mystical character of the fragrance, while the vanilla brings a touch of sweetness and appeal. A modern creation that, like Justin himself, combines contrasts in a unique way.
Although its name is a call-back to Justin's first fragrance, Orodion Blanc uses its all-white flacon with its minimalist and clean packaging design, hinting at the elegance of summer, to differentiate itself from Orodion. The clear lines of the angular and heavy flacon embody its premium-quality content. The detailed focus of the fashion brand Peso is fully reflected in the chosen fragrance design: in visual terms too, Orodion Blanc is a high-quality, unique and timeless statement.
For more information visit www.orodion.com or Instagram at @orodion #orodionblanc