Mäurer & Wirtz

GLAMMY-Award 2018

GLAMMY Award for Betty Barclay pure pastel mint

Excitement and "GLAMMY Demmi" at the GLAMMY Awards 2018: Betty Barclay pure pastel mint has won one of the most prestigious public awards in the German cosmetics industry. The spring-like composition was a winner in the Basic Perfume category. Year after year, readers of GLAMOUR magazine decide which of the nominated products deserves a GLAMMY. Their vote proved that Betty Barclay pure pastel mint was not just a hit with the editorial team of the fashion and beauty magazine, but also with users of the fragrance.


Glamorous times for Betty Barclay Fragrances
Steffen Seifarth, Managing Director of Mäurer & Wirtz, accepted the award in person at the gala event in February. "The Betty Barclay Fragrances brand exudes pure romance – from its playful flacons to its feminine fragrance compositions. Its success on the market and the distinction of the GLAMMY award are both an affirmation and appreciation of our work." Steffen Seifarth was proud to announce: "Glamour readers can look forward to several more variations of the Betty Barclay pure pastel line of fragrances this year."


Spring-like fragrances
Betty Barclay pure pastel mint is a graceful fragrance with fruity, woody tones. One feature resonated particularly well with Glamour readers: "The lightness. If pastel tones had a fragrance, they would probably smell just like this: a woody fruitiness designed to lift the spirits." The delicate colour of mint is a subtle harbinger of summer. And the fragrance has an equally soft and spring-like scent!


The GLAMMY seal of approval

GLAMOUR magazine presented this award for the best beauty products for the 14th time in February 2018. During the voting process, Glamour readers were introduced to outstanding product innovations in the beauty sector, divided into 16 categories. An award represents a twofold recommendation – firstly through the nomination by the GLAMOUR editorial team, secondly through the votes of its readers. Mäurer & Wirtz would like to thank the Condé Nast publishing house and all the fragrance enthusiasts who voted for Betty Barclay pure pastel mint.


More information is available at www.glamour.de und www.bettybarclay-fragrances.com and on Instagram and Facebook at @bettybarclayfragrances.