... making a strong statement with this long-term partnership
Mäurer & Wirtz acquires the successful fragrance license for Tom Tailor
As of 1 January 2025, Mäurer & Wirtz, one of Europe's leading fragrance manufacturers, will acquire the brand licence for Tom Tailor Fragrances from Luxess GmbH. Stephan Kemen CEO of Mäurer & Wirtz explains:'With this significant acquisition, we're continuously evolving into a masstige leader in Europe'. This strategic milestone underscores our aspiration and vision to be one of the leading global fragrance manufacturers by 2030. Our targeted sales threshold of 300 million euros will be within reach from 2025. The brand effectively expands our portfolio, providing new opportunities in Germany and also strengthening our market positions across Europe, particularly in Eastern Europe.
A promising association for new standards in the fragrance market
The licence for Tom Tailor Fragrances complements Mäurer & Wirtz’s existing portfolio, which already includes successful licensed brands such as s.Oliver, Betty Barclay, and Baldessarini Fragrances. The medium-sized company is thus consolidating its leading position in the drugstore market and aims to continue the brand's successful core series and to expand them with exciting new products. New fragrance lines for men and women are already being planned for 2025. Gernot Lenz, CEO of Tom Tailor: ‘We’re delighted to be working with Mäurer & Wirtz. Their expertise and market proximity offer the ideal conditions for fully exploiting the potential of our Tom Tailor Fragrances brand and taking our fragrance lines to a new level’
The Tom Tailor lifestyle brand: stylish fashion and versatile fragrance creations
Tom Tailor is a mainstream lifestyle brand. The company offers good quality at competitive prices, addressing a broad target group segment. Currently, Tom Tailor is represented in over 400 own retail stores, 170 franchise stores, 2,300 shop-in-shops, and more than 10,100 multi-brand points of sales as well as on major online platforms. Sustainability is one of the company's core values, manifested in the BE PART initiative.
