4711 Acqua Colonia Lychee & White Mint

MÄURER & WIRTZ wins 2021 Tina Ageless Beauty Award

4711 Acqua Colonia Lychee & White Mint wins the Tina Ageless Beauty Award in its first ever fragrance category, bringing Mäurer & Wirtz its third consecutive prize.

Every year, with its Ageless Beauty Award, "tina" magazine awards innovative and effective beauty products that help to highlight the unique beauty of every individual. A jury of experts, consisting of the "tina" editor-in-chief, a team of beauty experts and selected readers, as-sessed the large number of submissions in terms of concept, ingredients and effect. As the best product in the newly introduced fragrance segment, 4711 Acqua Colonia Lychee & White Mint came out on top in a strong field and succeeded in taking home the award in the "Fragrance" category.

1st place: 4711 Acqua Colonia Lychee & White Mint

With 4711 Acqua Colonia Lychee & White Mint, perfumer Natalie Gracia-Cetto has succeed-ed in creating an expressive fragrance graced with clarity and finesse. The surprising interac-tion of transparent fruitiness and mild, fresh mint, not only convinced the Acqua Colonia fans, but also impressed the expert jury and readers of "tina" magazine.

What is special about this fruity-fresh fragrance composition? Superfoods! The trendy and healthy ingredients are tangible in this fragrance thanks to the powerful lychee and gentle mint.

Another aspect that impressed the expert jury was the purposeful use of natural, organic raw materials, inspired by nature, as well as the conscious decision not to use 100% fragrance oils to prevent the waste of resources. In addition, the fragrances are vegan*, free of parabens, silicone, aluminium, dyes, mineral oil, plastic and also cruelty-free. And, they're not only sus-tainable on the inside, but on the outside too. The collapsible boxes are supplied by FSC-certified companies, who produce their cardboard packaging from sustainably managed for-ests, supplied mainly from Germany on short delivery routes.