Mäurer & Wirtz

s.Oliver So Pure

s.Oliver So Pure

Soft, pure, authentic and simply "hyggelig" – the appeal of s.Oliver SO PURE. The fragrances for him and her, which capture the Scandinavian approach to life, are available for purchase from the end of August 2017. Thanks to their pleasant, caressing fragrance, s.Oliver SO PURE Women and s.Oliver SO PURE Men are the perfect companions for everyday life. They radiate lightness while also focusing on the essentials: feeling happy in your skin and enjoying a pure sense of joie de vivre. From the fragrance to the packaging design, s.Oliver SO PURE offers captivating Scandi style.


Pure Life – Pure You

No filter, no make-up: "More style than substance" is a thing of the past. We yearn for something genuine – for the natural and the authentic. For true friends and undisguised happiness. After all, so often less is more! The new fragrances of s.Oliver SO PURE help your true personality shine through. It's all part of the hygge approach to life, which sees a return to the essentials of comfort and conviviality as a way of achieving personal happiness.


Fragrance compositions

The fragrance of s.Oliver SO PURE Women blends gently with your skin. Feeling good and smelling wonderful – this sense of well-being is enhanced by the lively citrus top note, enriched with green ivy and the fruity freshness of apples. This is followed by blossom accents, embedded in gentle cashmere wood. The soft base with warm Ambrox and woody notes completes this velvety fragrance.

  • Top note: Ivy, Kalamansi lemon, apple
  • Heart note: Freesia, jasmine, cashmere wood
  • Base note: Ambrox, musk, sandalwood


Pleasantly alluring – the appeal of s.Oliver SO PURE Men. The freshness of bergamot, crisp green apple and spicy cardamom provides a harmonious scent experience from the top note onward. Fresh floral notes combine in the heart with aromatic lavender and are warmly wrapped by amber and woody accents in the finale.

  • Top note: Bergamot, green apple, cardamom
  • Heart note: Lavender, violet, geranium
  • Base note: Cedar, sandalwood, amber


Packaging design

Scandinavian design is famous for its simplicity and functionality. A trend that can be found at s.Oliver, both in its fashion and in its collections of numerous lifestyle products. Inspired by this restrained aesthetic, the bottles of s.Oliver SO PURE are minimalist in style, with accents in the trendy colors of pink and deep blue. The boxes are equally stylish – the color blocking continues on the outer packaging of s.Oliver SO PURE Men while the delicate lozenge pattern of s.Oliver SO PURE Women harks back to Scandinavian fashion and interior design.



As part of the communication measures for the launch, s.Oliver is inviting fragrance influencers on a journey to capture and share their best hygge moments. We are seeking to find places that provide the influencers with a refuge from everyday life as well as the chance to slow down, and thereby contribute to their personal happiness. In addition, awareness is being generated through an extensive cross-media campaign, which includes digital, print, social media, TV and OOH measures.


The range

An all-round caressing fragrance experience – with the product range from s.Oliver SO PURE:

s.Oliver So Pure Women Eau de Parfum 30 ml
s.Oliver So Pure Women Eau de Toilette 30 ml
s.Oliver So Pure Women Eau de Toilette 50 ml
s.Oliver So Pure Women Bath & Shower Gel 150 ml
s.Oliver So Pure Women Body Lotion 150 ml
s.Oliver So Pure Women Deodorant Natural Spray 75 ml
s.Oliver So Pure Men Eau de Toilette 30 ml
s.Oliver So Pure Men Eau de Toilette 50 ml
s.Oliver So Pure Men After Shave Lotion 50 ml
s.Oliver So Pure Men Shower Gel & Shampoo 150 ml
s.Oliver So Pure Men Deodorant Spray 150 ml