s.Oliver, founded in 1969 in Würzburg, is one of the leading fashion and lifestyle companies in Europe. Alongside the two segments SELECTION by s.Oliver and QS by s.Oliver, s.Oliver is the brand’s lifestyle segment. With its principle of “real fashion for real people”, it focuses on authenticity, passion and spontaneity. 

Individuality and joie de vivre are the two characteristics shared by the fragrances launched under the s.Oliver brand. Following in the footsteps of several successful fragrance launches, including s.Oliver and s.Oliver Original, the brand’s fragrance portfolio is due to be extended in August 2013 with the launch of the new twin concept s.Oliver SOULMATE.

s.Oliver SOULMATE – for people who understand each other even without words 

Concept background:
On the threshold to a new era of togetherness the best experiences are those that we share with others. A sense of companionship, closeness and trust are needs that become a way of life. The new twin fragrance s.Oliver SOULMATE is a beautiful expression of this attitude. 

In a world in which our technology-driven lives present a constant stream of new challenges, we yearn for the time to do the things that are closest to our heart. The new fragrance s.Oliver SOULMATE was created for the people in this fast-paced world who nurture friendships and who are prepared to take a break from the bustle of everyday life.
 
Concept idea:
s.Oliver SOULMATE stands for the close connection that two people share: a soulmate knows what the other person is thinking and feeling; he or she is someone who complements and understands one – without the need for long explanations or demands. The magic of a deep affinity is captured in the new fragrance s.Oliver SOULMATE.     

A fragrance for those moments of pleasure in everyday life 

The composition of the twin fragrance s.Oliver SOULMATE, created by the fragrance house IFF, ensures that the wearer leaves a lasting impression: the scents distinctively round off an elegant, smart appearance – and are an eloquent expression of those pleasurable moments of wellbeing in everyday life. 

s.Oliver SOULMATE Women is a modern, warm interpretation of musk that radiates femininity.  A fresh opening note of mandarin and red berries is followed by a heart note composed around a fresh bouquet of freesia, heliotrope and peony. In the base note the warmth of tonka bean blends with sensuous white musk wrapped in a soft cotton chord. 
The stylish, spicy-woody fragrance of s.Oliver SOULMATE Men plays with the contrasts of freshness and sensuality. In the head note saffron and mandarin are intensified by black pepper. The bold character of nutmeg, tonka bean and sensuous lavender define the heart note of the composition, while in the base the warmth of ambergris is united with patchouli notes to gently round off the fragrance. 

The design: simple beauty with decorative accents 

The harmonious character of s.Oliver SOULMATE is reflected in the design of the bottle and the packaging. The shape of the glass bottles is intentionally simple; the organic character of the form expresses a new perception of warmth and togetherness. A distinctive coloured cap with an embossed logo stamp rounds off the beautiful flacon. 

The stylish, rose-coloured box of s.Oliver SOULMATE Women is decorated with a delicate paisley motif: with its iconic curved droplet and floral prints, the pattern is celebrating a renaissance. The men’s fragrance is presented in a matt grey box with a classic, masculine houndstooth pattern on the sides: a design that communicates harmony and warmth down to the smallest detail. 

“Two Spirits. One Soul.” – an individual, authentic and unique 360° campaign 

Two fragrances. A single connection. The storyline of the high-reach campaign tells the story of a couple who find each other as they explore an apartment. First we see them each alone, then interacting with each other and then, finally, as soulmates in a tender embrace. One of the key moments in the film is the scene where the protagonists play with a (picture) frame. The frame illustrates the concept that the couple want to hold onto this moment for ever. The TV campaign will be flanked by comprehensive POS promotions, print and social media activities in order to generate maximum attention.