A bouquet of luminous roses for the anniversary, a walk through a lane lined with delightfully sweet jasmine, the sight of a lush lilac hedge: flowers say more than a thousand words – and their fragrance conjures up undreamt-of sensations of happiness. This is why historically, floral essences are one of the most frequently used natural raw materials and have always been an integral part of perfumers' repertoires. But it may be surprising that although the 4711 House of Fragrances is now known primarily for its citrus-fresh Eau de Cologne, it has also launched numerous floral collections in the past. As a retrospective of the earlier floral compositions, the 4711 House of Fragrances now presents a floral collection – and it does that with spectacular visual appeal. The packaging design of 4711 Original Eau de Cologne, the iconic one among the Colognes, will be given new colouring suitable for every individual fragrance creation. The fragrances are inspired by the freshness of 4711 Original Eau de Cologne and are both feminine and mellow – in other words, floral and fresh. The rose, jasmine and lilac fragrance variants of the Floral Collection will be available from the end of September 2019.
The House of Floral Fragrances
With the new floral nuances of rose, jasmine and lilac, 4711 is now expanding the classic portfolio of 4711 Original Eau de Cologne by three other fragrances that will delight not only regular users. The floral freshness of these variants once again reflects the diversity of the 4711 House of Fragrances – a freshness which offers a welcome change from the beloved fragrance classic. Each of the fragrances of the Floral Collection are dedicated to one particular flower, orchestrating its unique perfume. A beautiful gift for those who appreciate the iconic character of 4711 Original Eau de Cologne or simply want to show their affection by "saying it with flowers".
The fragrance experience of the 4711 original Eau de Cologne Floral Collection
Rose, jasmine, lilac: In the form of an eau de cologne, the most popular floral notes of classic perfumery spark a special floral freshness.
4711 Floral Collection Rose
No other flower represents love and romance like the rose: Its gentle, lovely fragrance represents the femininity of a woman and has always been the symbol of lovers. A vibrant, fresh start of mandarin, green tea and bergamot introduces the light, floral composition. At the heart of the bouquet, the delicate, fruity aroma of the rose is transparently enveloped by a touch of freesia and cyclamen. Nestling between soft musk and sandalwood, the fragrance leaves a delicate, gentle aura.
- Top note: Green tea, mandarin, bergamot
- Heart notes: Rose, freesia, violets
- Base note: Sandalwood, musk
romantic – feminine – silky
The fragrance of the "Rose" variant captures the typically delicate, feminine appeal of the flower and enchants its wearer with its romantic aura.
4711 Floral Collection Jasmine
The rich floral fragrance of white jasmine portrays a very sensual femininity. The sweet and intensive aroma of this floral essence is said to have a seductive effect. The light and citrus-fresh prelude to a trio composed of neroli, tea and bergamot gently surrounds the opulent jasmine blossoms, which elegantly exude their nectar and radiate floral sensuality in the heart of the fragrance. In the background, wood nuances and the velvety aroma of the tonka bean with a hint of musk ensure a lasting, pleasurable fragrance.
- Top note: Bergamot, tea notes
- Heart notes: Jasmine, neroli
- Base note: Cedarwood, tonka, musk
sensual – graceful – tantalising
The fragrance of the "Jasmine“ variant bestows a graceful charisma on its wearer and underscores her feminine style.
4711 Floral Collection Lilac
The lilac is an enchanting harbinger of spring and evokes pleasing memories of a garden in full bloom. Velvety and soft, this flower essence exudes a special kind of magic. The distinctive sweet scent of lilac in all its sumptuous facets is accompanied by fresh, light fragrance notes such as bergamot, freesia and peach. In the base note, the composition culminates in a cloud of musk and sandalwood.
- Top note: Bergamot, peach, freesia
- Heart notes: Lilac, rose, jasmine
- Base note: Sandalwood, musk
spring-like – sweet – delicate
The scent of the "Lilac" variant caresses its wearer with the invigorating fragrance of spring and exudes a sense of high spirits.
The design – a luminous highlight
The 4711 Original Eau de Cologne Floral Collection gleams like an exquisite bouquet of flowers. The fragrances are in the distinctive traditional Molanus bottle of 4711 Original Eau de Cologne and the design of the box is also inspired by the presentation of its classic forebear. However, the colours have been adapted to the three different floral worlds of the new compositions. An absolute eye-catcher, as 4711 Original Eau de Cologne has always been known worldwide for its Bremen Blue label. The innovative pink, white and lilac colour scheme of the 4711 Original Eau de Cologne Floral Collection combined with the traditional golden lettering and the well-known ornamentation is a precious highlight for every bathroom shelf and creates excitement with collectors as well as fragrance lovers.
Overview of the new fragrance range
The rose, jasmine and lilac fragrances are each available as a natural spray – and also in a set with a refreshing shower gel. More information is available at www.4711.com, on Facebook at www.facebook.com/houseof4711 and on Instagram at www.instagram.com/4711.