Mäurer & Wirtz


Tom Beck is the face of the s.Oliver deodorants campaign

Mäurer & Wirtz is proud to have Tom Beck on board for the s.Oliver brand. Always in tune with the times and with an impeccable sense for the needs and desires of its customers, s.Oliver is one of the most popular fashion and lifestyle brands and is now the No. 3 Lifestyle Brand for Men in the fragrance category.* s.Oliver Deo is a special combination of fragrance & deodorant, with five exciting scents for men who radiate character, individuality and charisma. The deodorant packaging features stickers with statements like "May the scent be with you", "Not all heroes wear capes, but they all wear a good deodorant" or "I don't care what others think. But I do care how they smell" – designed to appeal directly to these men.

Tom Beck, the new face of the brand, also reflects the variety of s.Oliver deodorants. He gives the new deodorant campaign a fresh and authentic face. He is one of the most famous German actors, appearing on the big screen alongside other stars. From 2008 to 2013, the trained musician and actor also played a leading role in the successful TV series "Alarm für Cobra 11" ('Cobra 11 on High Alert') and came first in the TV show "The Masked Singer" in 2020.

It's not just the new deodorant statement campaign that bears his self-confident demeanour and striking way of expressing himself, they are part of the s.Oliver brand too. His tip: “How to exude charm? With the push of a button." In March 2021, the 0% aluminium deodorant range gained a new addition: "Follow Your Soul". This expands the range to five deodorants with masculine, woody-fresh and aromatic scents.

As part of the campaign, ten participants in our prize draw will win an intimate livestream concert and an exclusive meet and greet session with Tom Beck as well as a golden ticket for his 2022 tour.