Mäurer & Wirtz impresses with its forward-looking brand concepts

Prizes for successful brand management in Germany were presented at the German Brand Awards. Mäurer & Wirtz was once again recognised for its bold concepts, winning in the "Product Brand of the Year" and “Beauty & Care” categories with its Acqua Colonia line. Fragrance brand Orodion received Gold – the highest award – in the “Luxury” category.
 

Double victory for Acqua Colonia
The Acqua Colonia fragrance collection comes with the promise of exceptional Eaux de Cologne that invigorates, fortify, stimulate and soothe. The Cologne creations develop their effect on body and soul by combining two special, contrasting main ingredients. The House of 4711 has been setting standards with its Colognes for over 230 years. The multi-facetted Acqua Colonia collection currently includes eight variants that transform selected ingredients from nature into new, surprising fragrances. They also share a very special property, namely they exert a positive effect on mood by bringing the body, feelings and senses into perfect harmony. In the Excellent Brands discipline, which awards the best product and corporate brands in an industry, the fragrance brand took home first prize in two categories: "Product Brand of the Year" and “Beauty & Care". 

Gold and Special Mention for direct-to-consumer brand Orodion
In 2021, Mäurer & Wirtz launched the first direct-to-consumer fragrance concept Orodion, with the most sought-after fashion influencer and founder of the fashion label "Peso", Justin; Orodion provides the olfactory element to his clothing. 2022 saw continuation of the strong partnership that sets standards. The result is a luxurious fragrance brand in the high-priced segment that uses only the highest-quality ingredients. Both fragrances are exclusively available online. The fragrance concept was recognised at the German Brand Award 2024, winning the highest award, Gold, in the "Excellent Brands – Luxury" category as well as receiving a Special Mention in the "Product Brand of the year" discipline. 

German Brand Award – the award for successful brand management
The German Brand Award is the award for successful brand management in Germany. Since 2016, it has been showcasing and awarding unique brands and brand makers. Initiated by the German Design Council and judged by a high-calibre panel of experts from brand economics and brand science, it is made up of independent, interdisciplinary experts from the worlds of business, science, consulting, services and agencies.