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Niche

In the niche segment, with The Nose Behind and Classic Perfumes, we bring together two independent business units with the highest level of expertise and a keen sense for exceptional fragrance concepts. Both companies operate independently and are synonymous with sophisticated niche perfumes of the very highest standard.

Classic Parfums

Classic Parfums unearths the hidden gems of the niche fragrance world and, with intuition and expertise, positions them exceptionally well in the market. Its portfolio includes Widian, Pana Dora and Gritti.

classicparfums.com

The Nose Behind​

The Nose Behind is synonymous with exceptional niche fragrances that have international appeal and meet the highest standards. Its portfolio includes renowned brands such as Clive Christian, Liquides Imaginaires and Roberto Ugolini.

nosebehind.org
Distribution

Classic Parfums takes over distribution of Pantheon Roma in Germany and Austria

Classic Parfums expands its portfolio with internationally sought-after luxury fragrance brand
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Mäurer & Wirtz announces the successful completion of the acquisition of Classic Parfums and The Nose Behind

Effective 18 November 2025, Mäurer & Wirtz GmbH & Co. KG became the owner of Herbert Stricker Classic Parfums GmbH and The Nose Behind GmbH. The acquisition is therefore now complete.
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„I appreciate the corporate culture at Mäurer & Wirtz: one that the company actually lives by rather than it being merely a written document.“

Jacqueline Zahlten, Purchasing Manager

„In Controlling, we help to ensure the financial stability and growth of our company. I am proud to be able to positively influence the future of our team through precise analyses and well-founded decisions.“

Dennis Ibraim, Junior Controller

„The great thing about Mäurer & Wirtz is that you are not just a small mosaic tile in a giant puzzle, but instead you manage a complete set of responsibilities. This makes the work incredibly exciting and varied. Simply because you have so much freedom.“

Yvonne Jussen, Director Human Resources

„In the family-owned company of Mäurer & Wirtz, I have the opportunity to contribute my ideas and can actively help shape my area of responsibility.“

Nadine Knapp, Senior HR Development Manager

„Working with so many different fragrances is not only lovely for the nose, but also great fun.“

Aaron Giese, Chemical Laboratory Technician

„For me, transparency and the sense of togetherness are key features of the Mäurer & Wirtz corporate culture.“

Tobias Peckeruhn, Senior Fertigungsplaner

„What I particularly appreciate about Mäurer & Wirtz as an employer is its tangible commitment to its employees. That's not something to be taken for granted! M&W is diverse and its distinctive welcoming culture enriches my everyday working life because I have consciously embraced it.“

Tobias Recher, Head of Research & Development

„We stick together and get through stressful times together.“

Mirvete Zeqiri, Maschinenführerin

„What I particularly like about my job is the variety and flexibility that it offers me.“

Andreas Mertens, Senior Key Account Manager

„M&W offers space for ideas and initiative – that's what makes the work so exciting. It's not just what you can do that counts here – it's also who you are. That's what makes the work so special for me.“

Miguel Herrera, Bezirksmanager

„For me, sales means building bridges – I have been with the company for over 15 years, and now, in the midst of change, I am looking forward to building these bridges to a new, successful future.“

Andreas Jung – Head of Rossmann D / perfumery & food & field

„It's mostly the people in our company who are a great motivation for my work.“

Julia Dohmen, Senior Product & Project Manager

„Proximity to different upper levels of management is not simply personnel marketing but our everyday life.“

Sebastian Breuer, Senior Category Manager

„To paraphrase Heinrich Böll: In these days of growing environmental awareness, we do not need packaging artists, but rather packaging avoidance artists.“

Christiane Edelhoff, Head of Packaging Development

„At Mäurer & Wirtz, I experience a work culture characterised by cooperation, mutual support and open communication. These values create an environment in which it is possible to actively participate in projects and provide new impetus. Thanks to short decision-making processes, efficient, cross-team cooperation is possible, which advances solutions quickly and purposefully.“

Lea Gindullis, Trade Marketing Manager