House of Perfumes – Full Service
from fragrance idea to distribution strategy
As a traditional company with over 180 years of experience in the perfume industry, we stand for the highest quality, comprehensive industry knowledge, and creative excellence.
We’re not just manufacturers, we’re brand architects: we develop our own perfume brands, successfully market international licensed brands, conjure up extraordinary co-creations with celebs and influencers, oversee exclusive private-label projects for industry partners, and manage professional distribution both domestically and internationally.
Our flexibility is what sets us apart. We offer both full-service solutions – from product idea and fragrance development to packaging, marketing and distribution – as well as standalone services. Our internal structure allows us to create high-quality beauty and fragrance products efficiently, both for our own lines and for partner brands. As a manufacturer with passion and vision, we leverage our expertise in every phase of a project, whether that’s crafting fragrances, developing brand-defining designs, marketing products worldwide, or getting products onto every shelf and e-commerce site.
Proprietary brands
Our own brands are where we let our creativity run wild. This is where we reimagine fragrances, giving ourselves permission to play with perfume. From our home in the Rhineland, we take care of brand strategy, concept development, production and international sales – all under one roof.
Licensed brands
Granting your business partner a licence for one of your own brands is a real mark of trust. Our licensed brands are success stories that show we don’t just look after the interests of our licensers – we exceed their expectations.
Collaborations
Any time a famous face or content creator brings out their own fragrance, under their own name, fan expectations are high. That’s because a perfume is highly personal and says a lot about you as a person. All the more important, then, that the fragrance truly matches the celebrity and satisfies the highest quality requirements.
Private labels
Retailers and business-owners looking to bring a high-quality beauty or fragrance product onto the market using contract filling need a discreet, reliable and creative partner who will keep a low profile. Mäurer & Wirtz is that partner. Using our expertise in private labels, we develop tailored fragrance solutions that align exactly with your target group, positioning, and brand world – all while achieving the highest standards in quality and product safety.
Distribution
In an increasingly competitive market, choosing the right distribution partner is crucial. With our well-established commerce structure and intimate understanding of national and international sales channels, we ensure brand-appropriate distribution for high-quality beauty and fragrance products. A wide range of big-name brands currently trust us to market their beauty and fragrance products across the DACH region.
