Signature fragrances for influencers and celebs – more than a trend
Any time a famous face or content creator brings out their own fragrance, under their own name, fan expectations are high. That’s because a perfume is highly personal and says a lot about you as a person. All the more important, then, that the fragrance truly matches the celebrity and satisfies the highest quality requirements.
On our collab projects, we create individual fragrance brands in partnership with famous personalities who bring a strong community and clear vision to the table. It’s all about creating products that stay true to the celebrity, reflecting their style and standing out from the crowd – strategically sophisticated, emotionally charged and perfectly marketed, as desired. Thanks to our expertise from 180 years in the perfume business, we have the know-how to take briefings from big-name celebs and turn them into proposals for fragrances and packaging that will get their – and their community’s – pulses racing.
Our partner can pick and choose their services: from simple manufacturing, to distribution as a drop in a dedicated webshop, to sales and marketing through our industry partners in the perfumery and chemist segment, nothing is impossible. One case study is our partnership with influencer @jstin. Two fragrance drops under the Orodion brand, developed in partnership with @jstin, sold out in the D2C webshop in a flash. Proof, if proof was needed, of the power of our full-service package. We’ve partnered with influencer @farinaopoku to develop fragrances for the Noles brand, including Noles 14 Fari Islands and other fragrance-related products.
And a number of teleshopping stars come to us for our fragrance expertise in the live commerce sector. Many of them are not just well-known TV personalities, they’re also revered as fashion creators and designers – meaning they have exceptionally high standards when it comes to putting their name on a fragrance.
Our collabs are not out-of-the-box solutions, they are tailored for the personality and the community of each partner. Whether it’s sustainable fragrance concepts, prestige lines or digital brand experiences – we deliver quality and creativity, and can draw on partnerships with renowned perfumers, essential oil manufacturers, and suppliers. Any celebrity looking to launch their own top-quality scent is in good hands with us.
