Strong brands need strong scent partners – visionary licensing
Granting your business partner a licence for one of your own brands is a real mark of trust. Our licensed brands are success stories that show we don’t just look after the interests of our licensers – we exceed their expectations.
Brands like s.Oliver, Betty Barclay, Tom Tailor, Otto Kern, Route 66 and Baldessarini are long-time partners who trust our expertise in developing, producing and marketing their fragrance lines. We launch perfumes and scented beauty products for these brands with enormous passion and expertise, cultivating brand worlds where concept, product quality and marketing are perfectly aligned.
We manage these brands strategically through every phase of their lifecycle. An example of that is our partnership with s.Oliver, which has brought us shared success for over 25 years. Together, we have produced perfume classics that are among the most successful lifestyle fragrances across Germany, Austria and Switzerland. Attention-grabbing marketing – including TV spots, large-scale out-of-home campaigns, influencer partnerships, tailored PR and POS activities – ensures excellent visibility for every new brand release. While our sales and marketing team guarantee large-scale distribution to relevant industry partners.
We understand brand identities, identify trends early, and create beauty and fragrance products that don’t just convey the DNA of a label – they deliver the financial results to match. A prime example of this is the Coconut & Pistachio Body Splash from Betty Barclay Fragrances, which sold out at one of our biggest trade partners almost instantly as a product which aligned perfectly with current beauty trends and consumer tastes.
Fashion and lifestyle brands looking to add a fragrance universe to their brand world find in us a partner who combines creativity, craft, brand understanding and international selling power.
