Home / Services / Private labels

Private labels

A low-profile contract manufacturer for perfumes

Retailers and business-owners looking to bring a high-quality beauty or fragrance product onto the market using contract filling need a discreet, reliable and creative partner who will keep a low profile. Mäurer & Wirtz is that partner. Using our expertise in private labels, we develop tailored fragrance solutions that align exactly with your target group, positioning, and brand world – all while achieving the highest standards in quality and product safety.

Our customers can enjoy the benefits of a comprehensive range of services, from creative fragrance development, to packaging and flacon design, to production and filling. All the while, we stay behind the scenes, leaving the limelight to you. The long list of success cases we have worked on discreetly, for live commerce broadcasters and big-name industry partners, proves that we have what it takes to create products our partners can be proud to put their name on – while maintaining an entirely neutral brand identity.

Classic retail, specialised e-commerce brands, or additions to existing product ranges – with our experience, innovativeness and reliable production, we’ll turn your fragrance idea into a true brand experience.

At our core, what sets us apart from other contract manufacturers is that we do more than just contract manufacturing – we also have our own brands and are presented publicly as official partners to our licensors. So the quality of our product development process isn’t just a promise, it’s a proven track record that spans decades. As the largest manufacturer of perfumes in Germany, we are a reliable and highly professional choice. As a company rich in tradition, we have an excellent reputation and more than 180 years of expertise. Our high-quality product references speak for themselves, across all price segments.

Scroll to Top