Our brands, our signature – creative fragrance concepts, Made in Germany
Our own brands are where we let our creativity run wild. This is where we reimagine fragrances, giving ourselves permission to play with perfume. From our home in the Rhineland, we take care of brand strategy, concept development, production and international sales – all under one roof.
Our quality and innovativeness are particularly evident in brands such as 4711, a global fragrance icon steeped in tradition. The 4711 umbrella brand has produced a rich array of successful sub-brands aimed at diverse target groups and covering a wide range of price segments. The one thing all our sub-brands have in common is their striking scent and design – something which has resulted in multiple awards. One of the newest members of the 4711 family, Remix is a modern reinterpretation that has already won the coveted Duftstars, the German perfume industry’s highest award, four times.
Our 4711 Acqua Colonia line is another fragrance that attests to our creativity and our nose for perfume. Standing for fresh, breezy eaux de cologne, with contrasting, nature-inspired ingredients, this range has won multiple accolades – including the Tina Ageless Award.
We have also been recognised for our outstanding Beauty & Care brand strategy in the niche fragrance segment, with our highly exclusive 4711 Acqua Colonia Collection Absolue claiming top prize at the German Brand Awards 2025.
Les Destinations is an exclusive niche perfume brand that pays homage to sweet-smelling destinations and is aimed at demanding fragrance fans. We’ve also set new standards in sustainable perfume, with two fragrance ranges devoted to sustainability, for which we took home the very first Green Award in the history of the Duftstars. Through developing and marketing our products, we have built up a wealth of expertise which we can draw on for future sustainable projects.
Whether premium niche products or lifestyle ranges – our proprietary brands, like Tabac or other traditional classics, showcase our ability to manage, reinterpret and grow marketable brands. We strive to create products that evoke emotions, tell stories and achieve international success. It’s a standard we set ourselves not just for our perfumes, but also for our home fragrances, such as the Acqua Colonia Collection Absolue scented candles, and our personal grooming products, like the Tabac Original shaving products.
