Planet: A sustainability pillar at Mäurer & Wirtz

Treating the environment with care

We want to make our environmental footprint as sustainable as possible.

In order for future generations to be able to live in a healthy environment, the responsible use of our Earth's finite resources is a central topic. For example, we have replaced plastic components with renewable fibre materials, thus saving large amounts of plastic. We work innovatively and consistently to set new standards in the sustainability of our packaging.

Christiane Edelhoff, Head of Packaging Development

"Sustainable packaging is a must in the 21st century!

It is not only important to us that our packaging is aesthetically pleasing and functional, but also that it's materials and production are in an environmentally friendly way."

Christiane Edelhoff, Head of Packaging Development

Planet: Our areas of focus

1. Conservation of resources

We save 28 tonnes of petroleum-based plastics annually

The Tabac brand has become a real pioneer here: For Tabac Original and Tabac Original Craftsman, we are successively replacing the usual plastic inner parts to protect the flacon with corrugated cardboard from sustainably managed forests. These are made of renewable fibre materials, saving 4.2 tonnes of PET plastic.

The same goes for our gift sets: The reduction of the plastic inner parts leads to a further saving of 24 tonnes of PET. Here too, we replace them with corrugated cardboard blanks made from renewable raw materials.

2. Optimising the carbon footprint

The carbon footprint of our supply chain is small

The core range of all our products is produced in Germany. In addition, our major customers are located in Germany: The distance between our finished goods warehouse and the central warehouses of these customers ranges from 50 km to a maximum of 530 km – and 95% of deliveries made by truck to these customers are within this range.

3. Conservation of resources

We source cardboard from sustainably managed forests

In order to protect our products and to display as much information as possible to consumers, we pack them in folding boxes made of cardboard which are made of renewable raw materials. These organic raw materials, predominantly wood, come from forests or plantations that are traceably cultivated in accordance with ecological and social principles.