ALWAYS TRUST YOUR INSTINCTS
With ESSENCE OF POWER, TOM TAILOR presents a new fragrance for men who show attitude: genuine, vigorous and self-confident men. The Eau de Toilette with a woody fougère and aquatic touch is aimed at modern personalities who know what they want, trust their instincts and go their own way. ESSENCE OF POWER represents character, freedom and determination, and accompanies its wearer as a stylish statement. Available in stores from the beginning of April 2026.
Casual lifestyle, clear attitude
TOM TAILOR is the casual lifestyle brand from Hamburg that combines real, down-to-earth values with an urban zeitgeist. Sustainability, quality and suitability for everyday use take centre stage – a brand for people who appear casual, self-confident and approachable. ESSENCE OF POWER expands the portfolio with a distinctive fragrance for modern men, true to the slogan: ALWAYS TRUST YOUR INSTINCTS. THEY’VE GOT YOU THIS FAR.
The fragrance: fougère meets aquatic freedom
ESSENCE OF POWER blends woody fougère notes with aquatic freshness. A fragrance that harmoniously combines presence and elegance. The composition embodies freedom, independence and modern masculinity. Powerful, contemporary and sustainable in character, ESSENCE OF POWER supplements the TOM TAILOR portfolio with a fragrance signature that is as versatile as it is stylish.
- Top note: Nutmeg, orange, black pepper
- Heart note: Lavender, sage, elemi oil
- Base note: Patchouli, sandalwood, cedarwood, marine notes
A signature with character
The ESSENCE OF POWER flacon exudes masculine elegance and modern precision. Deep dark blue, typical of TOM TAILOR, meets clean lines and a cylindrical shape which is given a striking haptic presence by structured embossing in the middle section. The octagonal cap with its embossed logo emphasises self-confidence, while the high-quality folding box refers back to the structure. Light, shade and clear edges create a design statement that hovers between sophistication and power – perfect for the man who leaves an impression without having to be loud.

ESSENCE OF POWER – an expressive fragrance that combines freshness and depth: self-confident, genuine and full of character:
| Product | Size |
|---|---|
| Eau de Toilette | 30 ml |
| Eau de Toilette | 50 ml |
Available in stores from early April 2026 and online at www.tom-tailor.de.
More information at https://www.m-w.de/marken/tom-tailor/ #tomtailorfragrances