Home / Brands / TOM TAILOR / TOM TAILOR – STRONG MIND

TOM TAILOR – STRONG MIND

A clear focus, inner strength: the new men’s fragrance STRONG MIND from TOM TAILOR presents itself with confidence and power and builds on the success of the bestselling COOL MIND from 2023. The Eau de Toilette is aimed at men who go their own way with clarity and confidence, while never losing sight of what they have set out to do. STRONG MIND is an expression of resilience and character – a striking fragrance for all who know that true strength begins in the mind. Available in stores from the beginning of September 2025.

A strong mind is your greatest guide

The flacon of STRONG MIND impresses with a powerful aesthetic and well-thought-through details: the dark gradient from deep black to warm brown conveys depth and masculinity. The engraved grooves create an incisive feel and a striking design statement. The overall picture is rounded off by a structured cap and exquisite, high-quality packaging – an expression of sophistication and substance. A flacon that displays attitude.

The fragrance: woody power & masculine balance

The Eau de Toilette unfolds in a powerful woody, ambered scent that combines freshness and depth. The top note begins with envigorating cardamom, juicy apple and zesty bergamot. Lavender, spicy cinnamon and elegant geranium interact in the heart note. A warm, powerful base of cedar wood, sensual vanilla and golden amber form the conclusion. The result: an intensive, masculine fragrance – expressive, modern and full of character.

  • Top note Cardamom, apple, bergamot
  • Heart note Lavender, geranium, cinnamon
  • Base note Cedar wood, vanilla, amber

TOM TAILOR x Mäurer & Wirtz; the first perfume from the new licence partnership

Fragrance manufacturer Mäurer & Wirtz acquired the brand licence for Tom Tailor Fragrances on 1 January 2025 – DREAM TO BE and the men’s fragrance STRONG MIND are the first fragrances to emerge from this promising collaboration. TOM TAILOR is a casual lifestale brand from Hamburg that stands for timeless styles in comfortable, easy-to-wear fits. TOM TAILOR is casual in all respects. Genuine. Approachable. Passionate and grounded. The company offers durable quality at competitive prices and thus appeals to a wide target-group segment. With this partnership, Mäurer & Wirtz expands its portfolio of already successful licenced brands and solidifies its leading position in the pharmacy market.

STRONG MIND – the fragrance for men with attitude, inner strength and the will to go their own way:

ProductSize
Eau de Toilette30 ml
Eau de Toilette50 ml

Available in stores from the beginning of September 2025 as well as online at www.tom-tailor.de.

More information at https://www.m-w.de/marken/tom-tailor/ #tomtailorfragrances

More articles

TOM TAILOR – DREAM TO BE

For the dreamer in you
Read more

MODERN SPIRIT

Departure. Freshness. MODERN SPIRIT. This is the new eau de parfum from TOM TAILOR.
Read more
Scroll to Top

„I appreciate the corporate culture at Mäurer & Wirtz: one that the company actually lives by rather than it being merely a written document.“

Jacqueline Zahlten, Purchasing Manager

„In Controlling, we help to ensure the financial stability and growth of our company. I am proud to be able to positively influence the future of our team through precise analyses and well-founded decisions.“

Dennis Ibraim, Junior Controller

„The great thing about Mäurer & Wirtz is that you are not just a small mosaic tile in a giant puzzle, but instead you manage a complete set of responsibilities. This makes the work incredibly exciting and varied. Simply because you have so much freedom.“

Yvonne Jussen, Director Human Resources

„In the family-owned company of Mäurer & Wirtz, I have the opportunity to contribute my ideas and can actively help shape my area of responsibility.“

Nadine Knapp, Senior HR Development Manager

„Working with so many different fragrances is not only lovely for the nose, but also great fun.“

Aaron Giese, Chemical Laboratory Technician

„For me, transparency and the sense of togetherness are key features of the Mäurer & Wirtz corporate culture.“

Tobias Peckeruhn, Fertigungsplaner

„What I particularly appreciate about Mäurer & Wirtz as an employer is its tangible commitment to its employees. That's not something to be taken for granted! M&W is diverse and its distinctive welcoming culture enriches my everyday working life because I have consciously embraced it.“

Tobias Recher, Head of Research & Development

„We stick together and get through stressful times together.“

Mirvete Zeqiri, Maschinenführerin

„What I particularly like about my job is the variety and flexibility that it offers me.“

Andreas Mertens, Senior Key Account Manager

„M&W offers space for ideas and initiative – that's what makes the work so exciting. It's not just what you can do that counts here – it's also who you are. That's what makes the work so special for me.“

Miguel Herrera, Bezirksmanager

„For me, sales means building bridges – I have been with the company for over 15 years, and now, in the midst of change, I am looking forward to building these bridges to a new, successful future.“

Andreas Jung – Head of Rossmann D / perfumery & food & field

„It's mostly the people in our company who are a great motivation for my work.“

Julia Dohmen, Senior Product & Project Manager

„Proximity to different upper levels of management is not simply personnel marketing but our everyday life.“

Sebastian Breuer, Senior Category Manager

„To paraphrase Heinrich Böll: In these days of growing environmental awareness, we do not need packaging artists, but rather packaging avoidance artists.“

Christiane Edelhoff, Head of Packaging Development

„At Mäurer & Wirtz, I experience a work culture characterised by cooperation, mutual support and open communication. These values create an environment in which it is possible to actively participate in projects and provide new impetus. Thanks to short decision-making processes, efficient, cross-team cooperation is possible, which advances solutions quickly and purposefully.“

Lea Gindullis, Trade Marketing Manager