Fragrances that seduce their wearers, products that people love, brands that endure for generations: Mäurer & Wirtz makes it possible. The complex knowledge about markets, brands, trends, and especially the needs and wants of customers are in focus. Success can only occur when this knowledge is meaningfully linked. Intelligent and comprehensive concepts can be developed from these insights, which in turn result in creative, consumer-oriented products.
Mäurer & Wirtz offers products that have been successful for over 50 years. We understand how to cultivate brands. For this, one must recognise their potential and use it. Flexibility also plays a role – because even brands must be able to adapt. We know how this works. This requires expertise, the right employees, a high-quality network of experts, high standards of quality and sometimes patience. It is also important to have a sense of when to introduce a product at the right time.
In the licensed business, we are completely at the service of the brand. We step behind the brand whilst completely immersing ourselves in it. Not only does this occur on a rational level, but an emotional one: we love the challenge of interpreting the various facets of the fashion and lifestyle brands and transforming them into perfumes. Professional discipline is imperative in this process. There is one thing we know for certain: discipline and passion are the main ingredients in the recipe for successful brands – whether our own or licensed brands.