Mäurer & Wirtz: the home of fragrance
Mäurer & Wirtz is a global perfume company and one of Europe’s leading establishments for high-quality fragrances and care products. Take a closer look at our company and get inspired by our history, developments and our global vision for the future of the fragrance world.
Globally successful with 17 fragrance brands
Our brand portfolio includes around 17 modern and traditional brands in various price segments, including the company’s own brands 4711, Les Destinations and Tabac as well as the sustainable fragrance brands hej:pure and Care, licensed brands such as s.Oliver, Betty Barclay, Baldessarini, Route 66 and THOM, and direct-to-consumer brands such as Orodion.
The unique selling point of Mäurer & Wirtz
From the initial concept, perfumedevelopment and product design through to production, marketing and international distribution, we work together with our 320 employees to combine uncompromising quality standards with short decision-making paths under the corporate umbrella in Stolberg, in Germany’s Rhineland.
Expertise and innovation
This family-owned company in its sixth generation has received multiple awards as an employer. With about 180 years of expertise behind it, the company is continuing on its path of expansion. Mäurer & Wirtz is driving innovations in the fragrance market and, together with its strong, international partner network, opening up numerous new business areas, distribution channels and markets.
