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Mäurer & Wirtz: the home of fragrance

Mäurer & Wirtz is a global perfume company and one of Europe’s leading establishments for high-quality fragrances and care products. Take a closer look at our company and get inspired by our history, developments and our global vision for the future of the fragrance world.

Globally successful with 17 fragrance brands

Our brand portfolio includes around 17 modern and traditional brands in various price segments, including the company’s own brands 4711, Les Destinations and Tabac, licensed brands such as s.Oliver, Betty Barclay, Baldessarini, Route 66 and THOM, and direct-to-consumer brands such as Orodion.

The unique­ selling point of Mäurer & Wirtz

From the initial concept, perfumedevelopment and product design through to production, marketing and international distribution, we work together with our 350 employees to combine uncompromising quality standards with short decision-making paths under the corporate umbrella in Stolberg, in Germany’s Rhineland.

Expertise and innovation

The family-run company, now in its sixth generation, has already received several awards as an employer. With more than 180 years of expertise, Mäurer & Wirtz continues to expand: the company is driving innovation in the fragrance market and, together with its strong international partner network, is opening up numerous new business areas, distribution channels and markets.

Mäurer & Wirtz: The company
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