Global House of Perfumes

#1

Fragrance manufacturer
in Germany

Top 3

Niche Distribution
in DE & AT

Top 10

European
perfume manufacturers

One house. A whole world of fragrances.
Where fragrance ideas become successful brands

The Global House of Perfumes brings together the decades of expertise of Mäurer & Wirtz, Classic Parfums and The Nose Behind. It combines expertise across all categories, segments and distribution channels – from trend-setting beauty brands and cutting-edge creator collaborations to exclusive luxury and niche perfumes.

Three segments. Extensive expertise in fragrances.

Mäurer & Wirtz brings together trend-setting beauty brands, cutting-edge creator collaborations and exclusive luxury and niche creations under one roof. With Classic Parfums and The Nose Behind, the portfolio is being specifically expanded to include selected brands and expertise in the luxury and niche segments.

Discover the world of fragrances

Masstige

Prestige

Niche

Global House of Perfumes Facts

0

Founded

0

years’ experience in fragrances

0

Fragrance brands

0

Employees

0 +

fragrance partners
in Germany

0

€ million turnover
(2025)

Fragrance manufacturer in Germany
Top 0
Masstige-player in Germany
Top 0
Fragrance manufacturer in Europe
Top 0
Fragrance brands
0
International markets
> 0
Years of expertise
> 0
Employees
0
Mäurer & Wirtz

Our business areas

Whether it’s own brands, licensed brands, distribution brands, private labels or creator collaborations: Mäurer & Wirtz offers a wide range of opportunities for successful partnerships and bespoke fragrance concepts.

Would you like to work with us in one of these business areas? Find out more about our expertise and get in touch.

Proprietary brand

Proprietary brands

 Licensed brand

Licensed brands

 Distribution

Distribution

 Private labels

Private labels

 Collaborations

Creator
Collaborations

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From a Cologne-based legacy to a fragrance empire: How Stephan Kemen is leading Mäurer & Wirtz into the global top ten

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Mäurer & Wirtz CEO Stephan Kemen: Why the chemist’s sells better than any influencer partnership

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The man behind 4711: 280 million in turnover from perfume | Stephan Kemen

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Entrepreneur Conversations: Innovation & Beyond with Stephan Kemen

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Mäurer & Wirtz CEO Stephan Kemen on successful growth strategies in the fragrance market

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Stephan Kemen: The Magic and Secrets of the World’s Most Beautiful Fragrances

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News

OTTO KERN ROYAL ADDICTION

Sensual, addictive fragrances
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Betty Barclay Caramelised Vanilla Body & Hair Splash

The new gourmand treat for skin and hair
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4711 Original Intense

The iconic freshness of 4711, with a new intensity
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„I appreciate the corporate culture at Mäurer & Wirtz: one that the company actually lives by rather than it being merely a written document.“

Jacqueline Zahlten, Purchasing Manager

„In Controlling, we help to ensure the financial stability and growth of our company. I am proud to be able to positively influence the future of our team through precise analyses and well-founded decisions.“

Dennis Ibraim, Junior Controller

„The great thing about Mäurer & Wirtz is that you are not just a small mosaic tile in a giant puzzle, but instead you manage a complete set of responsibilities. This makes the work incredibly exciting and varied. Simply because you have so much freedom.“

Yvonne Jussen, Director Human Resources

„In the family-owned company of Mäurer & Wirtz, I have the opportunity to contribute my ideas and can actively help shape my area of responsibility.“

Nadine Knapp, Senior HR Development Manager

„Working with so many different fragrances is not only lovely for the nose, but also great fun.“

Aaron Giese, Chemical Laboratory Technician

„For me, transparency and the sense of togetherness are key features of the Mäurer & Wirtz corporate culture.“

Tobias Peckeruhn, Senior Fertigungsplaner

„What I particularly appreciate about Mäurer & Wirtz as an employer is its tangible commitment to its employees. That's not something to be taken for granted! M&W is diverse and its distinctive welcoming culture enriches my everyday working life because I have consciously embraced it.“

Tobias Recher, Head of Research & Development

„We stick together and get through stressful times together.“

Mirvete Zeqiri, Maschinenführerin

„What I particularly like about my job is the variety and flexibility that it offers me.“

Andreas Mertens, Senior Key Account Manager

„M&W offers space for ideas and initiative – that's what makes the work so exciting. It's not just what you can do that counts here – it's also who you are. That's what makes the work so special for me.“

Miguel Herrera, Bezirksmanager

„For me, sales means building bridges – I have been with the company for over 15 years, and now, in the midst of change, I am looking forward to building these bridges to a new, successful future.“

Andreas Jung – Head of Rossmann D / perfumery & food & field

„It's mostly the people in our company who are a great motivation for my work.“

Julia Dohmen, Senior Product & Project Manager

„Proximity to different upper levels of management is not simply personnel marketing but our everyday life.“

Sebastian Breuer, Senior Category Manager

„To paraphrase Heinrich Böll: In these days of growing environmental awareness, we do not need packaging artists, but rather packaging avoidance artists.“

Christiane Edelhoff, Head of Packaging Development

„At Mäurer & Wirtz, I experience a work culture characterised by cooperation, mutual support and open communication. These values create an environment in which it is possible to actively participate in projects and provide new impetus. Thanks to short decision-making processes, efficient, cross-team cooperation is possible, which advances solutions quickly and purposefully.“

Lea Gindullis, Trade Marketing Manager