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Masstige-player in Germany
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Fragrance manufacturer in Germany
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Fragrance manufacturer in Europe
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Mäurer & Wirtz:
One of the leading international fragrance manufacturers

At home in the world of fragrances: for more than 180 years, we at Mäurer & Wirtz have been creating globally sought-after fragrance moments with a spirit of innovation, the highest quality standards and a great deal of passion for our craft.

Acqua Colonia Hero
Fragrance brands
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International markets
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Years of expertise
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Our brands

Discover the diversity of the Mäurer & Wirtz fragrance world: from iconic fragrances such as 4711 and Tabac to lifestyle fragrance brands such as Betty Barclay and s.Oliver and exclusive prestige and niche creations such as Baldessarini and Acqua Colonia Collection Absolue.

Career at Mäurer & Wirtz

We offer you the opportunity to realise your professional goals. Become part of our dynamic team that combines a passion for fragrances with innovative strength. A wide range of opportunities await you!

Zwei Kolleginnen im freundlichen Gespräch
One bottle each of Les Destinations and Acqua Colonia are presented.

Our Corporate Strategy

As the leading fragrance manufacturer in Germany, we have been following a clear vision for many years: the continuous expansion of our brand portfolio, which includes brands in the areas of own brands, licenses, creator co-creations, teleshopping, white label, and distribution, ensuring the highest quality „Made in Germany“ and distribution through a wide range of sales channels across both national and international markets.

News

Betty Barclay Blush

A floral and feminine fragrance for the daily glow-up

Betty Barclay Cheers to Cherry Body & Hair Splash

Cherry Crush of the Summer
Fragrances from the Acqua Colonia Collection Absolue

Acqua Colonia Collection Absolue

Three new prestige fragrances expand the collection

Mäurer & Wirtz announces the successful completion of the acquisition of Classic Parfums and The Nose Behind

Effective 18 November 2025, Mäurer & Wirtz GmbH & Co. KG became the owner of Herbert Stricker Classic Parfums GmbH and The Nose Behind GmbH. The acquisition is therefore now complete.

“Packaging of the Year” 2025

4711 is not just a fragrance classic — it is an international design icon.

Mäurer & Wirtz acquires Classic Parfums and The Nose Behind

One of Europe's leading fragrance manufacturers joins forces with a renowned niche fragrance distributor.
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