My tasks and responsibilities include...

The wide ranging tasks involved in conventional and digital marketing. As a result, I'm responsible for a wide range of exciting tasks: from market research, stakeholder and trend analyses to design and fragrance development and the conception of communication strategies and brand cooperations. My top priority always lies in helping my employees develop and promoting cross-divisional cooperation combined with a daily dose of fun!

To me, being involved at the management level of the family-owned company Mäurer & Wirtz means...

Being a bridge between the organisation and management to achieve our goals with a united front!

My vision for the future of my job is…

Helping my colleagues and our brands develop top international status by taking a creative approach, and by thinking and acting together as a cross-divisional unit. Our goal is to be one of the top 10 global names in the fragrance industry in 10 years.