Insights: Fragrance Development

“Creating a fragrance can be seen as a form of art where emotions, dreams and wishes are transformed into scents that beautify our lives,” said Alexandra Kalle, our company perfume developer. At Mäurer & Wirtz, we create fragrances that open unique worlds as well as awaken longings and forgotten memories. All these can be triggered by exciting scent compositions – substances that can neither be seen nor touched, but still tell us fascinating stories. Our love of fragrances, which stems from expertise developed over 170 years and uncompromising quality standards, is the pillar of our fragrance manufacture. We also have a keen sense for trends.

The creation of a perfume is an intriguing experience. With watchful eyes and a curious nose, we observe which topics in the areas of lifestyle, fashion and society are interesting and inspiring. From this analysis we develop concepts that our perfume development department translates into thrilling worlds of fragrance. This requires a high degree of sensitivity and an exceptionally trained nose – to recall such a broad pallet of learned scents and describe which scents are contained in a fragrance. After all, at this point the fragrance exists only as an idea. The briefing is then given to the dedicated hands of internationally renowned perfume houses – it serves as a foundation or canvas for the first olfactory version of the perfume. Together with our perfume development department’s expertise, the work of art is eventually completed.

“Not a day passes by where I do not use my sense of smell. Something would be missing if this were not the case. It is similar to a painter’s need to reach for their brushes.” The fascinating process of taking individual ingredients and making a harmonious whole, takes time, an enormous amount of concentration and a whole lot of feeling. Each individual nuance or note contributes to the perfume as a whole and gives it that special something or its unique character. One also needs to have a sense of when a composition is actually finished. Through our cumulative competency of fragrances and passionate quality assurance on site, we ensure that these requirements are met. We let ourselves be constantly inspired – by nature, places and especially by our love of fragrances.