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Mäurer & Wirtz acquires Classic Parfums and The Nose Behind

One of Europe's leading fragrance manufacturers joins forces with a renowned niche fragrance distributor.

Mäurer & Wirtz recharts its course for the future and fills key positions

Matthias Kohl will take on the role of Director of Global Distribution & New Business in November 2025, and Rebecca Kaptur will be promoted to Director of General Operations in April 2026.

Sylvie Meis x Tabac Original

TV celebrity and entrepreneur Sylvie Meis is the star of men's fragrance and shaving line Tabac Original's new digital campaign.

4711 Remix Vibrant Night

The party goes on!

TOM TAILOR – STRONG MIND

Cause this is everything

TOM TAILOR – DREAM TO BE

For the dreamer in you

s.Oliver United – together we’re stronger!

The new twin fragrance for her and him inspires you to break free from your routines and achieve great things together.

OTTO KERN GENTLEMAN’S CODE

Two editions - a statement of masculine elegance

Changes in the sales organisation at Mäurer & Wirtz

Early retirement of the Chief Sales Officer; focus on additional business areas, prestige/niche segment to be reinforced and internationalisation expanded

4711 Acqua Colonia Collection Absolue wins the German Brand Award 2025

Mäurer & Wirtz impresses with its pioneering niche fragrance concept

The Absolute Scent – the exclusive new signature fragrance from s.Oliver

YOU CAN ACHIEVE EVERYTHING BY BEING SIMPLE AND HUMBLE.

Scented summer trend: Betty Barclay Coconut Pistachio Body & Hair Splash

Immerse yourself in the sweet, fruit-laden embrace of summer with Betty Barclay Coconut Pistachio!
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