Mäurer & Wirtz

House of 4711 presents the luxurious art of fragrance with its Acqua Colonia Collection Absolue!

Haute parfumerie in the heart of Cologne

On 25 April 2024, the prestigious House of 4711 held an event celebrating the launch of the Acqua Colonia Collection Absolue – its highest quality fragrance collection to date. In celebration of the seven olfactory masterpieces as a tribute to haute parfumerie, the 4711 fragrance creator invited its guests to grace its hallowed halls for a black tie event. 

Celebrities, influencers and representatives of the beauty industry and local press spent a scintillating evening in an opulent and superbly elegant setting. Guests at the exclusive soiree included Ann-Kathrin Götze, Scarlett Gartmann-Reus, Cosima Auermann, Michi Brandl, Aylin Koenig, Leo Eberlin, Lisa Hahnbück and Isabelle and Felix Hartmann.

After an impressive champagne reception on the black carpet, to the accompaniment of a black concert grand piano, guests took the opportunity to become acquainted with the top-of-the-line collection and its valuable ingredients at seven fragrance stations. As the host of the evening, Stephan Kemen, CEO of Mäurer & Wirtz, welcomed the attendees alongside his entire team. A sit-down dinner, inspired by the precious ingredients of the Acqua Colonia Collection Absolue, highlighted the unique blend of craftsmanship and nature. As a highlight of the evening, singer Alicia Awa surprised the guests with an exclusive performance. The evening culminated in glamorous glambot videos and an after-party with DJ duo Alyssa & Gia.

About the Acqua Colonia Collection Absolue
It was high time – time for a unique, genteel collection from the 4711 fragrance manufacturer! The top-of-the-line Acqua Colonia Collection Absolue is a tribute to the most precious ingredients in perfumery. Each fragrance is a fine-tuned harmony of exclusive natural ingredients, in an impressive and innovative combination with artful accords. From spicy sandalwood to sweet tonka beans to the animalistic leather accord: the olfactory effect is a series of intense, highly expressive and long-lasting Eaux de Parfum derived from nature's most-coveted treasures. Vegan and free of mineral oils and dyes. This premium unisex collection is available at the 4711 online shop www.4711.com as well as in the stores of selected specialist perfumeries. 

More information at www.4711.com, on Facebook at www.facebook.com/houseof4711 and on Instagram at www.instagram.com/acqua_colonia/ #acquacolonia #inspiredbynature.